Priceline

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Priceline has 2 source-linked AI deployments documented in AIUseCaseHub, across 1 industry and 1 country.

Use Cases

Industries

Countries

Hyperscaler mix

See whether Priceline's cases are powered by Microsoft, AWS, GCP, or multiple providers.

How Priceline builds AIBuild, Buy & Compose — what they mean
Build — Custom, pro-code engineering — bespoke pipelines and SDKs (e.g. Bedrock, Vertex AI).
Buy — An off-the-shelf assistant or copilot, adopted as the main solution.
Compose — Low-code / no-code assembly (e.g. Copilot Studio, Power Platform, n8n).
Mixed — A combination of more than one of the above.

Build / Buy / Compose across this company's documented cases

50%

BuildBuyComposeMixed

2 of 2 cases classified (100%) · Compare all use-case types

Use case portfolio

Use case types at Priceline

Customer service automation leads with 1 of 2 documented cases; 2 distinct types appear across the visible portfolio.

Ranked by documented casesShare of visible cases

Browse type directory

Technology snapshot

What Priceline uses across visible cases

RAG Systems appears in 1 of 2 indexed cases; 6 named technologies are mentioned, led by BigQuery.

Capability mix

RAG Systems50%

Technologies mentioned

BigQuery1 DataStax Astra DB1 Google Agentspace1 Google Cloud Storage Insights1 Google Kubernetes Engine1 Vertex AI1

All Use Cases (2)

GCP

Priceline: bespoke travel concierge and faster data pipelines using Google Cloud

Priceline modernized its IT and data platform on Google Cloud to improve time to market and create new customer-facing travel features.The company uses Google Kubernetes Engine and BigQuery as part of its platform, and incorporates generative AI to create a bespoke travel concierge within its chatbot.Priceline also uses Google Cloud to support faster reporting, loyalty features, and improved recommendations for travelers.

Consumer & FoodMay 2026

GCP

Priceline uses Gen App Builder + Vertex AI for employee search and a travel-planning chatbot

Priceline is using Google Cloud's Enterprise Search on Gen App Builder and Vertex AI to support two AI-enabled experiences: internal search for employees and a customer-facing travel-planning chatbot.The article says the chatbot is intended to provide always-on, personalized travel assistance and answer nuanced questions about hotel options and reservation changes.

Consumer & FoodJun 2023

RAG

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