Plateer Enhances Ecommerce Search and Personalization with Google Cloud Vertex AI and Gemini
Plateer, a Korea-based ecommerce and AI marketing platform, aimed to improve product search relevance, personalization, and generative AI-based customer experience.Plateer built Groobee, an AI marketing solution leveraging Google Cloud AI technology including Vertex AI, Gemini 1.5 Flash, BigQuery, Vertex AI Search, Cloud Run, and Cloud Storage.Groobee analyzes purchasing patterns, integrates image-text understanding with Imagen model, and provides real-time inference with BigQuery and Vertex AI analytics.Implementation enabled generative AI search with Gemini, improved search accuracy, personalized shopping experience, and faster, cost-effective AI model responses.The solution resulted in better product discovery, enhanced personalization, rapid AI service deployment in two months, and smooth data analytics integration on Google Cloud.