What challenges did URBN face before AI implementation?

Modernize ecommerce/order-management infrastructure while handling a 10x peak holiday surge in volume, performance, and reliability. Empower employees with AI-enabled productivity and search across internal content.

What was the impact of the AI solution?

Systems ran flawlessly through holiday peak with no slowdown; critical queries now run faster on AlloyDB. Workspace with Gemini is now used companywide for daily work and access to years of Drive content.

Source

GCP

URBN: Using Gemini + Gemini Enterprise Agent Platform and AlloyDB to scale ecommerce and empower associates

Use case typeCloud migrationUpdated 16 hours ago

Global retailer URBN migrated critical order management workloads to Google Cloud AlloyDB, updated legacy stored procedures with the app provider, and used a repeatable migration plan to handle a 10x holiday spike with improved runtime reliability. URBN also adopted Gemini, Gemini Enterprise Agent Platform, and Google Workspace companywide for employee productivity, including Drive search, AI summaries, and presentation assistance.

Organization: URBN
Industry: Retail
Location: United States
Published: July 2026

Reported outcomes

Strategic outcomes

Scale & capacityHandled peak holiday shopping at scaleOther strategic outcomeDeployed companywide AI productivity tooling

Primary read

Use case focus

Showing 3 of 3

1Cloud migration
2Employee productivity
3Search modernization

Modernize ecommerce/order-management infrastructure while handling a 10x peak holiday surge in volume, performance, and reliability.
Empower employees with AI-enabled productivity and search across internal content.

Migrated the critical order management system and related database/application layers to AlloyDB.
Worked with Google Cloud and the application provider to update a decade of stored procedures through a repeatable test-learn-iterate migration plan.
Deployed Gemini and Google Workspace across the company for productivity and search; used Google compute, TPUs, and Gemini Enterprise Agent Platform for optimization challenges.

Technologies

AlloyDB Gemini Gemini Enterprise Agent Platform Google Workspace Google Compute Engine TPUs

Systems ran flawlessly through holiday peak with no slowdown; critical queries now run faster on AlloyDB.
Workspace with Gemini is now used companywide for daily work and access to years of Drive content.

Implementation partners1

Google Cloud Consulting

Sources & evidence1

Groundedness: 4/5Type: Customer StoryPublished: Jul 2, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High

Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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Provider evidence

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Market context

Retail industry insights United States country insights

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