GCPProductionEvidence: Medium55/100

URBN: Using Gemini + Gemini Enterprise Agent Platform and AlloyDB to scale ecommerce and empower associates

Use case typeCloud migrationUpdated Jul 2, 2026

Global retailer URBN migrated critical order management workloads to Google Cloud AlloyDB, updated legacy stored procedures with the app provider, and used a repeatable migration plan to handle a 10x holiday spike with improved runtime reliability. URBN also adopted Gemini, Gemini Enterprise Agent Platform, and Google Workspace companywide for employee productivity, including Drive search, AI summaries, and presentation assistance.

Organization
URBN
Industry
Retail
Location
United States
Published
July 2026
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
URBN
Provider
GCP
Maturity
Production

Deployed Gemini and Google Workspace across the company for productivity and search; used Google compute, TPUs, and Gemini Enterprise Agent Platform for optimization challenges

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

  • 1Cloud migration
  • 2Employee productivity
  • 3Search modernization
  • Migrated the critical order management system and related database/application layers to AlloyDB.
  • Worked with Google Cloud and the application provider to update a decade of stored procedures through a repeatable test-learn-iterate migration plan.
  • Deployed Gemini and Google Workspace across the company for productivity and search; used Google compute, TPUs, and Gemini Enterprise Agent Platform for optimization challenges.
Technologies
AlloyDBGeminiGemini Enterprise Agent PlatformGoogle WorkspaceGoogle Compute EngineTPUs
  • Systems ran flawlessly through holiday peak with no slowdown; critical queries now run faster on AlloyDB.
  • Workspace with Gemini is now used companywide for daily work and access to years of Drive content.
Sources & evidence1
Evidence: Medium55/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Primary source available
  • Technical implementation details available
Type: Customer StoryPublished: Jul 2, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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