GCPEvidence: Medium50/100

Nextory modernizes media processing with agentic AI on Google Cloud

Nextory worked with Google Cloud to map, analyze, and modernize its media processing system using agentic AI. The streaming platform used Google Cloud tools to reverse-engineer legacy Ruby code, prototype replacement architectures, and rebuild ingestion so it could handle large publishing back catalogs more quickly and scalably.

Organization
Nextory
Industry
Tech & Comms
Location
Sweden
Published
July 2026

Reported outcomes

100,000 lines

Ruby code migratedTime & speed

−87.5%rebuild time reduced−97.5%large-file processing time−83.3%publisher onboarding time250 instancesparallel processing instances

Strategic outcomes

Innovation & cultureAccelerated modernization with a repeatable agentic development patternScale & capacityEnabled parallel media processing and removed hard-coded dependenciesSpeed & agilityMaintained or improved quality while speeding up migration
Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Ruby code migrated: 100,000 lines increase

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

In just eight weeks, Nextory migrated 100,000 lines of Ruby code

Normalized claim

Rebuild time reduced: 87.5% decrease

Google Cloud Customer StoryJul 7, 2026Customer storyInferred claimMedium evidence strength

In just eight weeks, Nextory migrated 100,000 lines of Ruby code, a project estimated at around six or seven months.

Normalized claim

Large-file processing time: 97.5% decrease

Google Cloud Customer StoryJul 7, 2026Customer storyInferred claimMedium evidence strength

Large-file media processing now takes around two minutes rather than 80

Normalized claim

Publisher onboarding time: 83.3% decrease

Google Cloud Customer StoryJul 7, 2026Customer storyInferred claimMedium evidence strength

publisher onboarding, previously measured in months, now takes about a week

Normalized claim

Parallel processing instances: 250 instances increase

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

Nextory can now spin up 250 processing instances and run each chapter in parallel

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
Nextory
Provider
GCP
Maturity
Unknown

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

  • 1Software modernization
  • 2Workflow orchestration
  • 3Content processing automation
  • Nextory's legacy Ruby on Rails media processing system struggled to keep up as new publishing agreements brought back catalogs of hundreds of thousands of titles.
  • The rebuild was estimated at up to two developer years, and Ruby expertise was becoming increasingly hard to source.
  • Nextory and Google Cloud engineers used Gemini CLI and Google Antigravity to reverse-engineer the existing codebase, generate technical artifacts, and test new architecture options.
  • They selected an event-driven design using Java, Python, Pub/Sub, Workflows, and Cloud Run, with Google Kubernetes Engine also evaluated during the modernization effort.
  • Nextory migrated 100,000 lines of Ruby code in eight weeks instead of an estimated six or seven months.
  • Large-file media processing now takes around two minutes instead of 80, and publisher onboarding now takes about a week instead of months.
Architecture

Nextory used Gemini CLI and Google Antigravity to reverse-engineer legacy Ruby code, then co-engineered an event-driven architecture using Java, Python, Pub/Sub, Workflows, and Cloud Run for scalable parallel media processing.

Sources & evidence1
Evidence: Medium50/100Evidence strength
  • Customer explicitly identified
  • Primary source available
  • Quantified outcome available
  • Technical implementation details available
Type: Customer StoryPublished: Jul 7, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High

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