What challenges did Packlink face before AI implementation?

Manual, slow, and failure-prone processing of billing and invoice data. Long ETL cycles delayed reporting and finance decisions. The BI team needed faster, more reliable access to shipment and partner data.

What was the impact of the AI solution?

Reduced running costs by $5K a month. Saved 100 hours and 20% in costs with automatic auditing of billing data. Improved query time by 97%. Eliminated major failures and brought downtime close to zero. Saved about 35% in costs with the Google Cloud environment.

Source

GCP

Packlink: Delivering business intelligence with Google Cloud

Use case typeBusiness process automationUpdated Jun 13, 2026

Packlink is a disruptive online shipping comparison and booking service that helps users compare and purchase domestic and international package delivery services. The company transformed business intelligence capabilities by migrating workloads to Google Cloud and using BigQuery for automated analytics and billing-data auditing.

Organization: Packlink
Industry: Logistics
Location: Spain
Published: January 2020

Reported outcomes

+97%

query time improvementTime & speed

5,000 USD/monthmonthly running cost reduction100 hours/monthtime saved per month−20%cost reduction in billing auditing−35%cost savings in cloud environment

Strategic outcomes

Speed & agilityAutomated billing data auditingBetter decisions & insightEnabled carrier performance measurementCost efficiencyReduced running costsRisk & complianceEliminated major failures and downtime

Primary read

Use case focus

Showing 3 of 3

1Business Intelligence
2Data Modernization
3Process Automation

Manual, slow, and failure-prone processing of billing and invoice data.
Long ETL cycles delayed reporting and finance decisions.
The BI team needed faster, more reliable access to shipment and partner data.

Migrated BI and data workloads to Google Cloud.
Used BigQuery to automate auditing of billing data and speed up queries.
Normalized shipment tracking data to measure carrier performance and support near-real-time retrieval.

Technologies

BigQuery Google Cloud