What challenges did PGA TOUR face before AI implementation?

Manual quality assurance for live website features was time-consuming, error-prone, and too slow as tournament scale increased. The team needed consistent checks across live tournament content, devices, and regions without redesigning existing workflows.

What was the impact of the AI solution?

Ran more than 50 tests in parallel. Reduced execution time for 50+ pre-tournament tests from about 1 hour to under 3 minutes. Built a functional prototype in about 1 month. Freed staff to focus on higher-value, proactive work. Improved trust in the digital platform and fan experience.

Source

Evidence: Medium50/100

PGA TOUR automates web QA with Amazon Nova Act (agents)

Use case typeWorkflow automationUpdated Jun 24, 2026

PGA TOUR implemented AI agents using Amazon Nova Act to automate quality assurance and testing across its event platform. The team previously relied on manual QA for live website features such as leaderboards, weather, region-specific content, and player cards, which became time-consuming and error-prone as tournament scale increased. PGA TOUR built a scalable testing system with Amazon Nova Act, Amazon Bedrock AgentCore, AWS Device Farm, and Amazon Nova 2 Lite, integrating the agents with existing test management software and scheduling workflows.

Organization: PGA TOUR
Industry: Other
Location: United States
Published: June 2026

Reported outcomes

Test parallelization: More than 50 tests

Other quantified impact

Prototype delivery time: Less than 1 month

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

50+ pre-tournament tests execution time: 97% decrease

AWS Customer StoriesJun 24, 2026Customer storyInferred claimMedium evidence strength

reduced execution time for 50+ pre-tournament tests from ~1 hour to under a few minutes

Normalized claim

Test parallelization: 50 tests increase

AWS Customer StoriesJun 24, 2026Customer storyExplicit claimMedium evidence strength

It runs more than 50 tests in parallel

Normalized claim

Prototype delivery time: 1 month decrease

AWS Customer StoriesJun 24, 2026Customer storyExplicit claimMedium evidence strength

built a scalable testing system in less than 1 month

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: PGA TOUR
Provider: AWS
Maturity: Unknown
Linked source: AWS Customer Stories

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 2 of 2

1Workflow automation
2AI agents

Built scalable fleets of browser-automation agents with Amazon Nova Act.
Used Amazon Bedrock AgentCore for production agent workflows and AWS Device Farm for connected device testing.
Integrated the automated tests into TestRail and the existing scheduling workflow.
Powered the solution with a custom Amazon Nova 2 Lite model.

Technologies

Amazon Nova Act Amazon Bedrock AgentCore AWS Device Farm Amazon Nova Lite TestRail

Ran more than 50 tests in parallel.
Reduced execution time for 50+ pre-tournament tests from about 1 hour to under 3 minutes.
Built a functional prototype in about 1 month.
Freed staff to focus on higher-value, proactive work.
Improved trust in the digital platform and fan experience.

Architecture

Amazon Nova Act powers browser-automation agents for QA workflows, with Amazon Bedrock AgentCore supporting production agent workflows and AWS Device Farm extending testing to iOS and Android devices. The solution was integrated into TestRail and existing scheduling processes.

Sources & evidence1

Evidence: Medium50/100Evidence strength