What challenges did G-STAR face before AI implementation?

High volumes of routine IT requests Requests were unclear and arrived in multiple languages Employees struggled to find answers quickly, slowing workflows

What was the impact of the AI solution?

Anticipated reduction of IT tickets by up to 40% Target to scale from 200 to 500 active users Target to improve resolution accuracy from 60% to 85% within six months

Source

Microsoft

G-STAR deploys Maia, an AI assistant for multilingual IT self-service using Azure OpenAI and AI Foundry

Use case typeIT operationsUpdated 3 days ago

G-STAR built Maia, an AI assistant powered by Azure OpenAI and Azure AI Foundry. Developed with CloudNation and integrated with Microsoft Teams, SharePoint, and the IT ticket system, Maia delivers secure, multilingual self-service for retail and corporate teams. The assistant was designed to guide employees through processes, policies, tutorials, and company objectives, help them solve problems on their own, and find information quickly across departments. G-STAR expects Maia to reduce IT tickets, simplify workflows, and improve resolution accuracy while scaling adoption across the enterprise.

Organization: G-STAR
Industry: Retail
Location: Netherlands
Published: July 2026

Reported outcomes

−40%

IT tickets reducedOther quantified impact

Strategic outcomes

Employee experienceImproved multilingual self-service and faster access to knowledgeCost efficiencyReduced routine IT workload and simplified workflowsScale & capacityExpanded from IT and retail into enterprise functions

Primary read

Use case focus

Showing 3 of 3

1IT operations
2Knowledge management
3Multilingual communication

High volumes of routine IT requests
Requests were unclear and arrived in multiple languages
Employees struggled to find answers quickly, slowing workflows

Built Maia as a secure AI assistant powered by Azure OpenAI and Azure AI Foundry
Integrated Maia with Microsoft Teams, SharePoint, and the IT ticket system
Rolled out multilingual self-service for IT and retail first, with expansion planned for other business functions

Technologies

Azure OpenAI Microsoft Foundry Microsoft Teams SharePoint Microsoft 365 Copilot

Anticipated reduction of IT tickets by up to 40%
Target to scale from 200 to 500 active users
Target to improve resolution accuracy from 60% to 85% within six months

Architecture

Maia was built within G-STAR's own Azure tenant and integrated into Microsoft Teams, SharePoint, and the IT ticket system. The solution uses Azure OpenAI and Azure AI Foundry, with CloudNation as the implementation partner, and provides secure multilingual self-service backed by enterprise governance and data ownership.

Implementation partners1

CloudNation

Sources & evidence1

Groundedness: 4/5Type: Customer StoryPublished: Jul 15, 2026Publisher: MicrosoftEvidence: PrimaryConfidence: High

Primary source

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Customer evidence