Normalized claim
Time: 1-2 minutes
Supports conversational searches with accurate results in 1 to 2 minutes.
Shop Global: agentic LLM search and AI Personal Shopper built with Vertex AI and Gemini
Use case typeProduct discoveryUpdated Jun 13, 2026
Shop Global, part of Thailand's Saha Group, implemented an AI-powered agentic and LLM search solution to replace keyword search with conversational and multimodal product discovery. The solution supports text and photo search, extracts product attributes, and uses user profile, session, trend, and weather context to generate hyper-personalized recommendations through a chatbot and dynamic results page. It is integrated into the LINE shopping experience as an AI Personal Shopper for personalized deals and in-app shopping, and supports Thai and English search at high event traffic.
- Organization
- Shop Global
- Industry
- Retail
- Location
- Thailand
- Published
- May 2026
Reported outcomes
1-2 minutes
timeTime & speed
Strategic outcomes
New product / capabilityIntroduced conversational multimodal product discoveryCustomer experience & trustCreated hyper-personalized shopping recommendationsCustomer experience & trustDelivered instant product and style supportScale & capacitySupported high-traffic event visitors
Why do we believe this?Outcome claims, sources, and evidence checks
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Shop Global
- Provider
- GCP
- Maturity
- Scaled Production
- Linked source
- Google Cloud Customer Story
Scaled to support about 150,000 visitors during the Saha Group Fair '25 event
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 4
- 1Conversational Search
- 2Product Discovery
- 3Personalization
- Replace keyword search with conversational, multimodal product discovery that understands user intent and personalizes results.
- Integrate the shopping experience into LINE while supporting fast responses and high traffic.
- Deliver accurate product discovery across a large catalog and diverse customer contexts.
- Shop Global partnered with Tridorian to implement an AI-powered agentic and LLM search solution on Google Cloud.
- The workflow uses Vertex AI Search for vector search, Vertex AI Conversation for agentic interactions, and Gemini multimodal AI to interpret text and image inputs and infer product attributes.
- Datastream, Dataflow, Cloud Composer, BigQuery, Looker, and Cloud Operations support data transfer, analytics, orchestration, and monitoring.
- The AI Personal Shopper uses contextual signals such as profile data, session activity, trends, and local weather to tailor recommendations and promotions.
- Provides instant, smarter support for product queries and style advice.
- Delivers hyper-personalized discovery across more than 1,000 brands.
- Supports conversational searches with accurate results in 1 to 2 minutes.
- Scaled to support about 150,000 visitors during the Saha Group Fair '25 event.
Implementation partners1
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: May 26, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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