Alpitour World improves travel customer service with AI-powered assistant

Alpitour World, a leading Italian travel company, confronted the challenge of efficiently handling complex customer and salesforce queries stemming from a large and constantly evolving internal travel catalog. Traditionally, travel editors would manually assist booking operators, leading to time-consuming searches and slower customer responses. In partnership with Mauden and with support from Microsoft, the company embarked on an AI transformation, culminating in the development of the AlpiGPT assistant powered by Azure OpenAI Service. Following rigorous proof-of-concept testing, infrastructure upgrades, and iterative model improvements with active feedback from travel editors, AlpiGPT scaled up to support 50 booking operators. The implementation resulted in faster query responses, higher accuracy in customer interactions, and a more efficient operational workflow for both internal staff and customers. The project is considered a milestone in Alpitour World's ongoing digital transformation journey.