Doctolib revolutionizes healthcare customer care with AI-powered RAG system
Doctolib, a leading European e-health company, implemented an advanced AI-powered customer care solution to enhance its support services. Their journey began with deploying Retrieval Augmented Generation (RAG) to power customer FAQs, using GPT-4o through Azure OpenAI Service and OpenSearch vector databases for dynamic knowledge retrieval. The team built robust data pipelines for continuous FAQ embedding and leveraged machine learning classifiers to increase answer precision. An evaluation tool measured key metrics such as context precision, recall, faithfulness, and answer relevancy to optimize the system. With iterative improvements, including prompt engineering and reranking, Doctolib reduced the volume of deflected cases and improved user satisfaction. Key challenges like system latency were addressed through architectural adjustments and model optimization. The article outlines a path toward more sophisticated agentic AI frameworks capable of handling even more complex queries and actions. Limitations of conventional scripted bots were overcome as LLMs (Large Language Models) enhanced response adaptability. The integration of RAG enabled context-aware responses using up-to-date internal documentation. However, the system exposed bottlenecks in handling complex, non-FAQ scenarios, motivating explorations into multi-agent agentic architectures for future expansion. The solution underscores Doctolib’s ongoing development, aiming to further streamline healthcare customer care while providing a scalable and secure support framework that protects user data privacy.
- Organization
- Doctolib
- Industry
- Healthcare
- Location
- France
- Published
- September 2024
Reported outcomes
−20%
quantified impactAutomation & deflection
Strategic outcomes
Catalog median for automation & deflection deployments: −50% across 47 reported metrics. Compare benchmarks →
Primary read
Use case focus
Showing 3 of 3
- 1AI-powered Customer Care RAG Assistant for Healthcare
- 2Context-aware FAQ Automation for Healthcare
- 3Continuous Document Embedding and Retrieval Pipeline
- Customer queries were too complex and variable for scripted FAQ bots.
- Accuracy and adaptability of responses were limited using standard chatbot technology.
- Lack of timely access to private and updated healthcare data constrained answer quality.
- System latency initially reached up to 1 minute per response, degrading user experience.
- Implemented Azure OpenAI GPT-4o-powered RAG system for FAQ and customer care support.
- Used OpenSearch vector database for real-time document retrieval and dynamic embedding.
- Deployed daily pipeline to update FAQs and retrain embedding models.
- Built a classifier to predict system response ability, increasing result precision.
- Optimized latency via model selection, code tuning, and provisioned throughput units.
- Reduced customer care deflection by 20%.
- Faster, contextually accurate responses to complex queries.
- Streamlined customer care agents’ workloads, focusing them on complex issues.
- Establishment of foundational architecture for future multi-agent expansion.
Architecture
A RAG pipeline with Azure OpenAI GPT-4o as the LLM, leveraging OpenSearch as a vector database for FAQ chunk embeddings; daily pipelines update embeddings. A classifier determines answerability by the system. Latency reduction achieved via code optimization and infrastructure enhancements. Continuous metrics-based evaluation using the Ragas framework guides improvements.
Sources & evidence1
The same organization appears in newer AI deployment evidence.
- Same organization re-documented as recently as 2025.
Measures whether this deployment's public evidence persists — not whether the system is still in production.
AI-generated summary. Verify important details with the linked sources before relying on this case.
Explore related AI use cases
Was this useful?