ICA-Roslagstull Drives Next-Gen Retail with Intelligent Store Experience
Avanade collaborated with ICA-Roslagstull, a Swedish grocery retailer, to develop the Avanade Intelligent Store, a modular solution built on Microsoft Azure. The platform leverages digital twin technology and real-time sensor data to bridge physical and digital retail experiences. It provides store associates with up-to-date information on shopper behaviors and inventory, delivered to mobile devices for improved decisions. Key Azure offerings within the solution include out-of-stock detection, digital signage, and queue management, all orchestrated via Azure Synapse Analytics and managed databases. The Intelligent Store's digital twin enables inventory optimization and automation, allowing retailers to manage services modularly and scale across multiple locations. Real-time data increases operational efficiency, enhances in-store service, and enables personalized offers for customers. The initiative empowers both online and brick-and-mortar experiences, driving shopper engagement, loyalty, and brand differentiation.
- Organization
- ICA-Roslagstull
- Industry
- Retail
- Location
- Sweden
- Published
- January 2022
Reported outcomes
Strategic outcomes
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- ICA-Roslagstull
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- Azure Blog
Real-time data increases operational efficiency, enhances in-store service, and enables personalized offers for customers
Primary read
Use case focus
Showing 3 of 5
- 1Digital Twin-Based Store Optimization
- 2Real-Time Shelf Inventory Detection and Restocking
- 3Omnichannel Customer Engagement Platform
- Retailers face challenges in integrating digital and in-store experiences for true omnichannel engagement.
- Disparate legacy systems hinder real-time insights and operational efficiency.
- Long deployment times and difficulty scaling custom solutions slow digital transformation.
- Lack of real-time inventory and shopper data impedes service quality and personalization.
- Developed the Avanade Intelligent Store leveraging Microsoft Azure cloud infrastructure.
- Implemented digital twin technology for real-time store environment visibility and automation.
- Integrated sensor data (e.g., cameras, coolers) to provide actionable insights to store employees via mobile devices.
- Deployed Azure Synapse Analytics for central data management and insights.
- Enabled modular service configuration, with options such as out-of-stock detection, queue management, and digital signage.
- Improved customer satisfaction by reducing wait times and ensuring inventory availability.
- Enhanced employee productivity through real-time insights and automation.
- Enabled scalable, repeatable in-store experiences across locations.
- Increased shopper engagement and personalized service, driving loyalty and revenue.
Architecture
Sensor and camera data is ingested in real-time and processed via Microsoft Azure. A digital twin of the store is maintained, updated with analytics from Azure Synapse Analytics and managed databases. Insights are delivered to staff mobile devices for immediate action, and modules such as out-of-stock detection, queue management, and digital signage are available for flexible deployment.
Implementation partners1
Sources & evidence1
- Customer explicitly identified
- Deployment status explicitly supported
- Technical implementation details available
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