What challenges did Open Network for Digital Commerce (ONDC) face before AI implementation?

Scale a national digital commerce registry and transaction platform from very low volume to large-scale usage. Provide technical integration and business-specific knowledge to network participants in multiple languages. Support onboarding and discovery for thousands of sellers and farmer-based organizations across India.

What was the impact of the AI solution?

ONDC scaled from 30 transactions per month to 14 million+ transactions per month. The network onboarded 7,500 farmer-based organizations. The chatbot is expected to serve India’s 26 official languages.

Source

GCPEvidence: Low40/100

ONDC scales India’s open commerce and deploys a Vertex AI + Gemini Pro chatbot for 26 languages

Use case typeConversational commerceUpdated Jun 13, 2026

Open Network for Digital Commerce (ONDC), a Government of India-backed digital commerce network, needed to scale an open ecommerce ecosystem across many participants including sellers, buyers, and farmer-based organizations. The organization also needed a chatbot that could provide technical integration and business guidance across a multilingual national context, including support for India’s 26 official languages.

Organization: Open Network for Digital Commerce (ONDC)
Industry: Public Sector
Location: India
Published: May 2026

Reported outcomes

Strategic outcomes

Scale & capacityScaled national commerce platform usageMarket & geographic expansionOnboarded farmer-based organizations nationwideNew product / capabilityDeployed multilingual commerce chatbot

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Open Network for Digital Commerce (ONDC)
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Story

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

1Multilingual chatbot
2Digital commerce platform
3Customer support automation

Scale a national digital commerce registry and transaction platform from very low volume to large-scale usage.
Provide technical integration and business-specific knowledge to network participants in multiple languages.
Support onboarding and discovery for thousands of sellers and farmer-based organizations across India.

ONDC built its architecture around Google Kubernetes Engine and Cloud Run to support autoscaling and reliability.
The organization developed a generative AI chatbot using Vertex AI, Gemini Pro, and Natural Language AI.
The chatbot also uses Google Cloud Text-to-Speech AI to assist users who cannot read or write.
ONDC further uses BigQuery, Dataflow, Dataproc, AutoML, TensorFlow, and Vision AI for analytics and machine learning across the network.

Technologies

Google Kubernetes Engine Cloud Run Vertex AI Gemini Pro Natural Language AI Google Cloud Text-to-Speech AI BigQuery Dataflow Dataproc AutoML TensorFlow Vision AI

ONDC scaled from 30 transactions per month to 14 million+ transactions per month.
The network onboarded 7,500 farmer-based organizations.
The chatbot is expected to serve India’s 26 official languages.

Architecture

ONDC built its architecture around Google Kubernetes Engine and Cloud Run for scalable infrastructure, and added a generative AI chatbot layer using Vertex AI, Gemini Pro, Natural Language AI, and Google Cloud Text-to-Speech AI. The article also mentions BigQuery, Dataflow, Dataproc, AutoML, TensorFlow, and Vision AI as supporting data and ML capabilities.

Sources & evidence1

Evidence: Low40/100Evidence strength