What challenges did Animal Protection Denmark face before AI implementation?

Rapid growth created fragmented and inconsistent data. Staff spent hours reconciling records and dashboards lagged, making it harder to serve animals and communicate reliably.

What was the impact of the AI solution?

Staff now access consistent data faster across teams. Power BI dashboards provide real-time visibility into shelter capacity and no longer freeze or lag as before. The organization can personalize outreach and respond faster in crisis situations. AI-supported call center workflows are expected to improve productivity and help deploy support to injured or at-risk animals faster.

Source

MicrosoftEvidence: Low40/100

Animal Protection Denmark unifies data and pilots AI chatbots with Copilot Studio

Use case typeData platform modernizationUpdated Jul 12, 2025

The Danish nonprofit Animal Protection Denmark adopted Microsoft Fabric to unify its data foundation and provide a single source of truth across teams. Power BI visualizes the data for immediate insights, while Dynamics 365 tracks contacts for both human supporters and animals. The organization is also testing Microsoft Copilot Studio chatbots integrated with Dynamics 365 Contact Center to support membership generation and faster crisis response.

Organization: Animal Protection Denmark
Industry: Other
Location: Denmark
Published: July 2025

Reported outcomes

Strategic outcomes

Other strategic outcomeEstablished a single source of truthCustomer experience & trustEnabled more personalized outreachCost efficiencyImproved dashboard responsivenessOther strategic outcomeAnticipated faster call handling and crisis response

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Animal Protection Denmark
Provider: Microsoft
Maturity: Unknown
Linked source: Microsoft Customer Stories

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 4

1Data platform modernization
2Customer service automation
3Customer personalization

Rapid growth created fragmented and inconsistent data.
Staff spent hours reconciling records and dashboards lagged, making it harder to serve animals and communicate reliably.

Implemented Microsoft Fabric as a unified data platform.
Connected Power BI, Dynamics 365 Sales, Dynamics 365 Business Central, Dynamics 365 Customer Insights, and Power Apps to the Fabric foundation.
Trialed Microsoft Copilot Studio chatbots with Dynamics 365 Contact Center for membership generation and rescue-line support.

Technologies

Microsoft Fabric Power BI Dynamics 365 Sales Dynamics 365 Business Central Dynamics 365 Customer Insights Power Apps Copilot Studio Dynamics 365 Contact Center

Staff now access consistent data faster across teams.
Power BI dashboards provide real-time visibility into shelter capacity and no longer freeze or lag as before.
The organization can personalize outreach and respond faster in crisis situations.
AI-supported call center workflows are expected to improve productivity and help deploy support to injured or at-risk animals faster.

Architecture

Microsoft Fabric serves as the central data foundation. Power BI and Dynamics 365 applications connect to Fabric for reporting, CRM, accounting, and customer insight. Power Apps supports custom workflows. The organization is testing Microsoft Copilot Studio chatbots integrated with Dynamics 365 Contact Center for membership and rescue-line interactions.

Sources & evidence1

Evidence: Low40/100Evidence strength