Normalized claim
Time: 50% decrease
Gemini for Google Workspace reduced time spent on monotonous repetitive tasks by 50%.
Golden State Warriors: AI basketball coach and Gemini for Workspace automation with Vertex AI
Use case typeProductivity platformUpdated Jun 13, 2026
The Golden State Warriors used Google Cloud to evolve from a basketball team into a sports and entertainment company with more personalized fan experiences and better internal operations. The organization built an AI basketball coach experience on Gemini and Vertex AI, and also deployed Gemini for Google Workspace to reduce repetitive administrative work.
- Organization
- Golden State Warriors
- Industry
- Other
- Location
- United States
- Published
- May 2026
Reported outcomes
41 hours
timeTime & speed
−50%time
Strategic outcomes
Customer experience & trustPersonalized fan experiences across channelsNew product / capabilityBuilt an AI basketball coach experienceSpeed & agilityAutomated repetitive administrative tasksBetter decisions & insightCreated a shared data foundation for analysis
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Time: 41 hours decrease
Automating a manual process that took an hour before each game could save about 41 hours per year.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Golden State Warriors
- Provider
- GCP
- Maturity
- Production
- Linked source
- Google Cloud Customer Stories
The organization built an AI basketball coach experience on Gemini and Vertex AI, and also deployed Gemini for Google Workspace to reduce repetitive administrative work
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 3
- 1Fan personalization
- 2Employee productivity automation
- 3Sports analytics
- The Warriors needed to personalize the fan experience across live events, mobile, and digital channels.
- The organization also wanted to reduce time spent on repetitive internal administrative tasks.
- They needed a shared data foundation to analyze large volumes of fan, business, and basketball data.
- The Warriors built the Warriors + Chase Center mobile app with App Engine and Firebase.
- They used BigQuery to ingest and analyze more than 100 million data points from 30+ fan-facing data sources and team data.
- They built an AI basketball coach experience with Gemini on Vertex AI.
- They rolled out Gemini for Google Workspace to automate repetitive manual tasks and experimented with connecting a natural-language search feature to BigQuery for internal documentation Q&A.
- Gemini for Google Workspace reduced time spent on monotonous repetitive tasks by 50%.
- Automating a manual process that took an hour before each game could save about 41 hours per year.
- The mobile app supports highly personalized and contextual fan experiences using 30+ data sources and 100M+ data points.
- The AI basketball coach experience demonstrates an applied AI use case for player technique and fan engagement.
Architecture
The solution uses App Engine and Firebase for the fan app, BigQuery for ingesting and analyzing business and basketball data, Gemini on Vertex AI for the AI basketball coach experience, and Gemini for Google Workspace for internal workflow automation.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: May 12, 2026Publisher: Google Cloud Customer StoriesEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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