What challenges did HMD Global face before AI implementation?

Need to quickly scale production capacity and business operations for global smartphone manufacturing. Requirement to contain IT and staffing costs during rapid growth. Mandate to embed sustainability and regulatory compliance throughout manufacturing.

What was the impact of the AI solution?

Continuous improvements in manufacturing efficiency and automation. Ability to increase production capacity on-demand. Maintained IT staff and cost transparency amid expansion. Enhanced sustainability and emission management.

Source

Microsoft

HMD Global optimizes manufacturing and sustainability with Azure and SAP

Use case typeManufacturing quality monitoringUpdated Jun 13, 2026

HMD Global, a smartphone manufacturing company, faced the challenge of scaling production and business operations rapidly while controlling IT and staffing costs. The company upgraded from an existing SAP environment to RISE with SAP on Microsoft Azure, engaging Fujitsu for strategic cloud consulting and implementation support. This adaptive platform provided system-to-system integration with suppliers and industry partners and supported automation of key business processes, enabling HMD Global to ramp up production capacity quickly. The RISE with SAP solution, running on Azure, enabled the manufacturer to continuously improve efficiency, maintain staff and cost levels, and embed sustainability into core operations. The result is improved emission and waste management, faster decision-making, and a higher pace of business innovation, securing HMD Global's growth trajectory and regulatory compliance.

Organization: HMD Global
Industry: Manufacturing
Location: Finland

Reported outcomes

Strategic outcomes

Scale & capacityIncreased production capacity on-demandScale & capacitySupported rapid business scalingCost efficiencyMaintained IT and staffing cost transparencySustainability & ESGEmbedded sustainability into operations

Primary read

Use case focus

Showing 2 of 2

1Cloud-Managed ERP for Scalable Manufacturing
2Automated Sustainability & Emission Management

Need to quickly scale production capacity and business operations for global smartphone manufacturing.
Requirement to contain IT and staffing costs during rapid growth.
Mandate to embed sustainability and regulatory compliance throughout manufacturing.

Upgraded from existing SAP to RISE with SAP managed service, hosted on Microsoft Azure.
Engaged Fujitsu for strategic consulting and integration.
Implemented automation and system-to-system integration with suppliers and partners.

Technologies

Azure RISE with SAP

Continuous improvements in manufacturing efficiency and automation.
Ability to increase production capacity on-demand.
Maintained IT staff and cost transparency amid expansion.
Enhanced sustainability and emission management.

Architecture

HMD Global deployed RISE with SAP as an adaptive managed service on Microsoft Azure. This provided system-to-system integration between manufacturing plants, suppliers, and partners, enabling automated business processes, real-time reporting, and resource optimization within a scalable cloud architecture.

Implementation partners1

Fujitsu

Sources & evidence1

Groundedness: Unavailable

Primary source

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Customer evidence