What challenges did Michelin face before AI implementation?

Continuous innovation in manufacturing methods and knowledge management. Boosting team productivity and operational efficiency using AI technology.

What was the impact of the AI solution?

Significant improvements in team productivity and time savings on repetitive or complex tasks. New insights and perspectives through AI-enabled connection of concepts, enabling continuous innovation across the company.

Source

MicrosoftProductionEvidence: Medium55/100

Michelin Boosts Manufacturing Innovation and Team Productivity with Microsoft Azure OpenAI and Copilot

Use case typeAI platformUpdated Jun 13, 2026

Michelin, a renowned French tire manufacturer, has developed an in-house chatbot platform called 'Aurora' using Azure OpenAI Service, empowering employees from R&D to manufacturing and marketing to innovate and improve productivity with generative AI. The company also deploys Microsoft 365 Copilot for various operational tasks such as meeting summarization, document search, and data qualification, significantly boosting team productivity and unlocking new perspectives for employees.

Organization: Michelin
Industry: Manufacturing
Location: France

Reported outcomes

Strategic outcomes

New product / capabilityDeveloped an in-house generative AI chatbot platformSpeed & agilityImproved team productivity and workflowInnovation & cultureEnabled continuous innovation across the company

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Michelin
Provider: Microsoft
Maturity: Production
Linked source: Microsoft Customer Stories

The company also deploys Microsoft 365 Copilot for various operational tasks such as meeting summarization, document search, and data qualification, significantly boosting team productivity and unlocking new perspectives for employees

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Generative AI
2Productivity Enhancement
3Knowledge Management

Continuous innovation in manufacturing methods and knowledge management.
Boosting team productivity and operational efficiency using AI technology.

Developed 'Aurora', a generative AI chatbot platform based on Azure OpenAI Service, fed with Michelin's own data and large language models.
Deployed Microsoft 365 Copilot across teams to assist with meeting summaries, document retrieval, and data classification, improving overall team workflow.

Technologies

Azure OpenAI Microsoft 365 Copilot

Significant improvements in team productivity and time savings on repetitive or complex tasks.
New insights and perspectives through AI-enabled connection of concepts, enabling continuous innovation across the company.

Sources & evidence1

Evidence: Medium55/100Evidence strength