Moglix: Vertex AI for ecommerce chatbot, vendor discovery, and OCR-driven efficiency (India)
Use case typeProduct discoveryUpdated Jun 13, 2026
Moglix is an India-based industrial ecommerce platform that used Google Cloud Vertex AI to improve product search, automate product descriptions, answer customer questions, and help executives discover information faster. The implementation also used OCR to extract structured product data from PDFs and BigQuery to accelerate reporting and analysis.
Reported outcomes
4x
productivityProductivity & throughput
60%quantified impact4%quantified impact+15%quantified impact+50%productivity50xtime
Strategic outcomes
New product / capabilityLaunched AI-powered customer support chatbotNew product / capabilityEnabled natural-language product searchNew product / capabilityAutomated product description generationSpeed & agilityAccelerated reporting and analysis workflows
Catalog median for productivity & throughput deployments: +45% across 225 reported metrics. Compare benchmarks →
Primary read
Use case focus
Showing 3 of 6
- 1Ecommerce customer support
- 2Product discovery
- 3Document processing
- Improve product search with natural-language queries for industrial products
- Automate product descriptions
- Answer customer product questions through a chatbot
- Enable rapid discovery of corporate and external information for executives
- Extract structured product information from PDFs and improve analytics speed
- Deployed a Vertex AI-powered unified search experience with natural-language query support
- Used Vertex AI to generate automated product descriptions
- Implemented an AI-powered ecommerce chatbot to respond to product questions
- Built a generative AI vendor-discovery workflow to connect buyers with MRO suppliers
- Applied OCR to extract product data from PDFs
- Used BigQuery as the data lake and reporting layer
- AI-powered ecommerce chatbot answers about 60% of customer queries
- Generated more than 500 orders over three months worth over INR 21 lakhs
- Delivered a 4% rise in SEO traffic from automated product descriptions
- Improved conversion rates by 15%
- Improved operational efficiency by 50% with OCR data extraction
- Improved sourcing team efficiency by 4x
- Reports and analyses run up to 50x faster with BigQuery
Sources & evidence1
Groundedness: 5/5Type: Customer StoryPublished: Jun 4, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
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