NIQ built Capture as a Service (CaaS) using Microsoft Foundry to automate product item coding

NielsenIQ (NIQ) built Capture as a Service (CaaS) to automate item coding from packaging images and scale product data extraction across markets.

The solution uses Microsoft Foundry services to extract, verify, and structure packaging information faster and more accurately than a manual workflow.

1. 01Manual item coding from packaging images took about four minutes per item and limited NIQ's ability to scale to thousands of products daily.
2. 02NIQ needed to accelerate product data collection and reduce the operational cost of packaging-based item coding across many markets.

1. 01NIQ designed and released CaaS as a generative AI-powered workflow that simulates the manual coding process with AI experts.
2. 02The implementation uses Azure OpenAI in Foundry Tools, Azure Document Intelligence in Foundry Tools, Azure AI Search, and prompt flow orchestration to extract, interpret, validate, and structure packaging data.
3. 03The system was built as an MVP with Microsoft Foundry and later became the foundation for NIQ Product Insights.

1. 01NIQ cut item coding time by 90%.
2. 02NIQ launched product insights in 25 new markets.
3. 03NIQ processed 32,000 products in 10 hours instead of 300 hours.
4. 04NIQ now processes tens of thousands of products in hours instead of weeks.

• Launched product insights in 25 new markets
• Turned hours of work into an hours-based automated pipeline
• Created a scalable product data coding service