What challenges did Plateer face before AI implementation?

Improve product discovery and personalized shopping. Predict customer intent and improve search and recommendation relevance for complex queries.

What was the impact of the AI solution?

The article says the new search experience returns highly relevant results for complex queries. The experience is intended to elevate customer experience and drive sales.

Source

GCP

Plateer / Groobee: Vertex AI + Gemini powering AI-driven e-commerce marketing and personalized search

Use case typeCustomer personalizationUpdated Jun 13, 2026

Plateer’s Groobee platform uses Google Cloud Vertex AI and Gemini to improve product discovery and personalized shopping experiences. The solution analyzes consumer data to infer intent, uses Gemini to interpret query context, and uses Imagen on Vertex AI to understand product images and turn image content into searchable text features. By combining text and vector search, Groobee can return highly relevant results for complex queries such as gift-finding scenarios.

Organization: Plateer
Industry: Retail
Location: South Korea
Published: May 2026

Reported outcomes

Strategic outcomes

Customer experience & trustImproved personalized shopping experienceNew product / capabilityAdded generative AI search and recommendationsNew product / capabilityEnabled image-based searchable product featuresCustomer experience & trustReturned highly relevant complex-query results

Primary read

Use case focus

Showing 3 of 3

1Generative AI search
2Personalization
3Recommendation

Improve product discovery and personalized shopping.
Predict customer intent and improve search and recommendation relevance for complex queries.

Groobee uses Vertex AI and Gemini to power generative AI search and recommendations.
Imagen on Vertex AI is used for image understanding so product images can be converted into text features for search.
The platform combines query interpretation, product metadata retrieval, and text-plus-vector search to improve result relevance.

Technologies

Vertex AI Gemini Imagen on Vertex AI

The article says the new search experience returns highly relevant results for complex queries.
The experience is intended to elevate customer experience and drive sales.

Sources & evidence1

Groundedness: 5/5Type: Customer StoryPublished: May 23, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High

Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

Explore related AI use cases

Customer evidence