What challenges did Schur face before AI implementation?

Manual processes for purchasing, sales, and production led to slow operations. Siloed legacy systems made it hard to unify core business data. Low profit margins required constant optimization across product lines and facilities. Previously, customers couldn't easily access real-time order or production data, causing frustration. High customization per order complicated production planning and increased error risk.

Source

MicrosoftProductionEvidence: Medium65/100

Schur Streamlines Global Packaging Operations with Process Automation

Use case typeWorkflow automationUpdated Jun 13, 2026

Schur, a Denmark-based packaging manufacturer with a global footprint, aimed to optimize low-margin, highly customized production spanning several continents. Facing challenges with legacy systems and manual processes, Schur sought to unify operations, increase efficiency, and standardize workflows. With partner Columbus Global, they deployed Dynamics 365 (Sales and Supply Chain), Power Pages, Power Automate, and plan future integrations with Microsoft 365 Copilot, IoT, and Microsoft Fabric. Production planning, procurement, warehouse automation, and customer portals were centralized and digitized. Warehouse operations now leverage automation, robotics, and AGVs for high throughput with minimal labor. Direct integrations with CAD and production systems streamline new product development. A self-service portal improves customer experience by delivering real-time order information and art approval flows. Business decision-making is enhanced through better reporting, analytics, and cross-country production planning. Planned next steps include IoT-driven real-time performance analytics and machine data integration, using AI and Microsoft Fabric to predict trends, optimize operations, and reduce waste. Impacts include significant efficiency and cost gains, improved customer satisfaction, and greater operational transparency. Efficiency improvements of at least 1–2% are expected, translating to millions in cost savings. Schur continues to expand the rollout across global sites. Robotics and automation are in use in warehouses, supported by Dynamics 365 and Power Apps-based mobility solutions. Integrations with future AI-driven tools and IoT sensors will further enhance operational visibility and allow predictive optimization. The project demonstrates a comprehensive approach to cloud-based digital transformation for global manufacturing, including direct integration with customer-facing processes and advanced analytics.

AI-generated summary. Generated from indexed evidence or computed site data. Underlying records pass applicable deterministic checks; verify important details with source links where available. How content is created.

Organization: Schur
Industry: Manufacturing
Location: Denmark
Published: June 2025

Planned next steps

The source says the organization aims to achieve Cost: −1–2%.

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Cost: 1-2% decrease

microsoft.comJun 2, 2025Customer storyInferred claimMedium evidence strength

Projected at least 1–2% efficiency gain yielding millions in annual savings.

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Schur
Provider: Microsoft
Maturity: Production
Linked source: microsoft.com

With partner Columbus Global, they deployed Dynamics 365 (Sales and Supply Chain), Power Pages, Power Automate, and plan future integrations with Microsoft 365 Copilot, IoT, and Microsoft Fabric

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 4

1End-to-end Digital Process Automation for Packaging Manufacturing
2Automated Warehouse Management with Robotics and IoT
3Customer Self-Service Portal for Real-Time Order Tracking

Manual processes for purchasing, sales, and production led to slow operations.
Siloed legacy systems made it hard to unify core business data.
Low profit margins required constant optimization across product lines and facilities.
Previously, customers couldn't easily access real-time order or production data, causing frustration.
High customization per order complicated production planning and increased error risk.

Implemented Dynamics 365 to unify core business processes across sales, production, procurement, warehouse, and finance.
Integrated Dynamics 365 with CAD, MES, warehouse robotics, and automated guided vehicles.
Deployed real-time customer portal with Power Pages for order tracking and document approval.
Leveraged Power Automate and Power Apps for mobile warehouse management and workflow automation.
Future plans include deploying AI and IoT data integration with Microsoft Fabric for predictive analytics and further automation.

Technologies

Dynamics 365 Dynamics 365 Supply Chain Management Power Pages Power Automate Microsoft 365 Copilot AI IoT Microsoft Fabric

Improved warehouse efficiency and reduced labor costs via automation and robotics.

Architecture

Order capture, engineering, and customer master data are unified in Dynamics 365 Sales and Supply Chain Management. Automated integrations link to ArtiosCAD for BOM creation, and robotic warehouse systems connect for automated storage/retrieval. Mobile tools built with Power Apps manage line clearance and truck ops. Data from production sensor systems feeds into Dynamics, with plans to expand real-time IoT data ingestion using Microsoft Fabric and apply AI for predictive analytics.

Sources & evidence1

Evidence: Medium65/100Evidence strength