Published 29 Apr 2026· via AWS Customer Case Studies· Customer story
Sun Life uses Amazon Bedrock to build a secure generative AI chatbot for internal queries
Sun Life · Finance · Canada
The source does not publish a single comparable figure. Reported results are listed below.
Summary
Sun Life, a global financial services company headquartered in Canada, created a secure AI chatbot named 'Sun Life Asks' to efficiently answer internal employee queries using generative AI.
The chatbot uses Amazon Bedrock for access to foundation models, including Anthropic's Claude, operating securely within Sun Life's internal systems.
It handles over 10,000 queries weekly, saving employees significant time on manual tasks like market research and sentiment analysis.
The chatbot has resolved over 600,000 internal queries in 11 months, enhancing employee productivity and operational efficiency worldwide.
The problem
- 01Sun Life aimed to move from generative AI experimentation to delivering tangible value for internal stakeholders.
- 02The company needed a secure, reliable solution capable of handling a large volume of internal queries while protecting sensitive information.
What they built
- 01Developed 'Sun Life Asks,' a generative AI chatbot using Amazon Bedrock foundation models, including Anthropic's Claude, within a secure environment.
- 02Integrated the chatbot with internal information sources to provide accurate and context-aware responses.
- 03Enabled widespread adoption by making the chatbot simple for employees to use.
Reported results
- 01Employees save hours of manual work per query, such as market research and sentiment analysis.
- 02Over 600,000 internal queries resolved within 11 months.
- 03Improved operational efficiency and knowledge access throughout Sun Life's global operations.
- Built secure internal AI chatbot
- Improved employee knowledge access
- Resolved internal queries faster
- Handled high volume of internal queries
Source
How this deployment compares
Computed from the library · data 10 Nov 2026This is the only Sun Life deployment in the library. It is one of 54 customer personalization deployments, 7 of them in Finance. Like 63% of records, its source gives no figure.
Sun Life in the library
The only Sun Life deployment in the library
Too recent to judgeFollow-through is judged once a record is 1 year old; this one is 7 months old.
Same pattern, whole library
One of 54 customer personalization deployments
- Finance accounts for 7 of them (13%), ranking #4 of 12 industries.
- 29 records of this pattern came before it; 14 have been published since.
- Only 12 of the 54 put a number on the result (22%).
- Microsoft44%
- AWS35%
- GCP22%
- Amazon Bedrock 16
- Azure AI 8
- Vertex AI 8
- BigQuery 8
- Azure OpenAI 6
- Amazon SageMaker 5
Outlined: used in this record.
Shares describe this library, not the whole market.
Results against peers
No figure here. What peers report
Like 63% of records in the library, the source gives no figure. Peers that do quantify similar claims report:
- Customer experience50 figures, all industries · middle half 20%–90%28%median increase
- Time & speed36 figures, Finance · middle half 39%–75%57%median reduction
- Adoption & scale8 figures, all industries · middle half 134%–1100%250%median increase
Peer figures are as reported by their sources; percentage claims only.
How we checked this record
Evidence tier: supported
A credible source with a named customer, but not the organization's own account.
- Named organization
- Sun Life
- Who published the source
- The organization itself
- Deployment status
- Production (confidence 95%)
- Quantified result
- The source reports no figure
- Summary checked against source
- 5 / 5 agreement
Last re-checked 13 Jun 2026.
This record is evidence for
Same pattern, other organizations
All customer personalization deployments- 18 Jul 2026RetailCanada
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