Normalized claim
Accuracy: 40% decrease
Repair errors reduced by 40%, improving service quality and reliability.
Tech Mahindra iXRT Enhances Automotive After-Sales Service with Generative AI on AWS
Use case typeAutomotive operations automationUpdated Jun 13, 2026
Tech Mahindra developed the Intelligent Extended Reality Tracing (iXRT) solution that combines augmented reality (AR) and Generative AI to improve automotive after-sales service and technician workflow. The solution provides real-time diagnostics guidance, troubleshooting assistance, and interactive schematics visualization on dealer handheld devices. It leverages AWS services including Amazon Bedrock, Amazon CloudFront, Amazon API Gateway, AWS Lambda, Amazon DynamoDB, Amazon S3, and Amazon Cognito in a serverless architecture. Generative AI is used to integrate knowledge bases, SOPs, and manuals for diagnostic assistance, enhancing accuracy and efficiency.
- Organization
- Tech Mahindra
- Industry
- Automotive
- Location
- India
- Published
- January 2025
Reported outcomes
Accuracy: −40%
Quality & accuracy
Catalog median for quality & accuracy deployments: −30% across 22 reported metrics. Compare benchmarks →
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Time: 30%
Diagnostics and repair times accelerated by 30%, reducing vehicle downtime.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Tech Mahindra
- Provider
- AWS
- Maturity
- Unknown
- Linked source
- AWS Partner Network
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 3 of 4
- 1Augmented Reality
- 2Generative AI
- 3Automotive Diagnostics
- The iXRT AR solution uses Unity and Vuforia on dealer devices to overlay complex vehicle circuits and schematics in AR.
- A web-based AR platform built with serverless AWS services provides secure, scalable access to interactive visuals and diagnostic data.
- Generative AI via Amazon Bedrock powers a chatbot for intelligent knowledge search and mechanic assistance.
- Real-time remote collaboration features with voice chat enhance multi-user engagement and troubleshooting effectiveness.
Repair errors reduced by 40%, improving service quality and reliability.
Architecture
The solution architecture includes dealer handheld AR applications built with Unity and Vuforia, a serverless web-based AR platform using Amazon CloudFront, API Gateway, Cognito, S3, Lambda, and DynamoDB, and a Generative AI chatbot powered by Amazon Bedrock for contextual diagnostic assistance.
Sources & evidence1
Evidence: Low35/100Evidence strength
- Customer explicitly identified
- Quantified outcome available
- Technical implementation details available
Type: Blog PostPublished: Jan 7, 2025Publisher: AWS Partner NetworkEvidence: VendorConfidence: Medium
AI-generated summary. Verify important details with the linked sources before relying on this case.
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