Walmart Transforms Retail Customer Search and Workforce Productivity
Walmart has expanded its generative AI search tool, allowing shoppers to search for products by themes and use cases on its app and website, powered by Microsoft Azure OpenAI Service. This innovation enables users to request themed product bundles instead of searching for individual items, such as all needed items for a football watch party. The generative AI tool leverages natural language processing to return a selection of relevant products from different categories, improving the user experience. Walmart has invested in automation across warehouses and revamped its app and site to capitalize on AI-driven efficiency. Additionally, the retailer launched 'My Assistant', a generative AI-powered tool for workforce productivity, helping employees create drafts and summarize documents. 'My Assistant' supports operations in 11 countries with multi-language capabilities, reducing manual workload and increasing efficiency. Walmart also showcased advancements in AI-powered cart scanning at Sam’s Club and expanded its technology ecosystem with drone delivery initiatives. The project is part of Walmart's broader strategy to drive engagement, boost sales, and scale operational improvements using automation and generative AI. The global rollout indicates a commitment to a data-driven, scalable approach in retail operations. Implementation highlights included a keynote at CES 2024 by Walmart and Microsoft leadership, underlining strategic partnership and technological leadership.
- Organization
- Walmart
- Industry
- Retail
- Location
- United States
- Published
- January 2024
Reported outcomes
Strategic outcomes
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Walmart
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- Transport Topics (ttnews.com)
The project is part of Walmart's broader strategy to drive engagement, boost sales, and scale operational improvements using automation and generative AI
Primary read
Use case focus
Showing 3 of 3
- 1Thematic Product Search with Generative AI
- 2AI-Powered Workforce Document Automation
- 3Computer Vision Cart Scanning at Retail Checkout
- Customers previously needed to search for individual items, which was time-consuming and less intuitive.
- Retail associates had to draft, summarize, and handle routine content manually, reducing workforce efficiency.
- Scaling workforce automation globally with multi-language support was complex.
- Retail processes, including checkout and product recommendations, lacked automation and contextual intelligence.
- Launched a generative AI search tool on Walmart’s digital platforms, built on Microsoft Azure OpenAI Service.
- Enabled natural language product search, returning themed bundles across categories.
- Rolled out 'My Assistant', an AI-powered tool for workforce document automation and summarization in 11 countries.
- Deployed computer vision AI for cart scanning in stores (Sam’s Club).
- Enhanced customer search experience, supporting thematic/product bundle discovery.
- Increased online engagement and sales by making discovery more intuitive.
- Improved associate productivity by automating document-related tasks.
- Scaled operations globally with multi-language AI, covering 11 countries.
Sources & evidence1
- Customer explicitly identified
- Deployment status explicitly supported
- Independent source available
- Technical implementation details available
The same organization appears in newer AI deployment evidence.
- Same organization re-documented as recently as 2025.
Measures whether this deployment's public evidence persists — not whether the system is still in production.
AI-generated summary. Verify important details with the linked sources before relying on this case.
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