Coles
3 documented AI deployments at Coles, across 1 industry. Each one links to the public source it was taken from.
Melbourne, Australia · Founded 1914 · coles.com.au · WikipediaSource: Wikidata, 2026-11-01
Public AI record
Coles has 3 documented public AI cases on the hub, too few for a score. Customer personalization and customer service automation are common among peers but not yet documented at Coles.
A record score appears once Coles has 5 documented public cases. The peer comparison below already uses what is on record.
First documented case Mar 2024, latest Jan 2025. No new deployment documented since Jan 2025. Cloud providers named: Microsoft.
Compared with peers
Against 9 other retail companies on the hub.
What peers document
- Customer personalization3 of 9 peers33%
- Customer service automation3 of 9 peers33%
- Retail analytics platform3 of 9 peers33%
- Shopping recommendations3 of 9 peers · here too33%
Gaps against the industry
- Customer personalization: 33% of peers, not documented at Coles yet
- Customer service automation: 33% of peers, not documented at Coles yet
- Retail analytics platform: 33% of peers, not documented at Coles yet
Signature use cases
No peer on the hub documents industrial inspection or livestock monitoring.
Stack and approach vs peers
- Peer cases name Microsoft 68%, GCP 25%, AWS 8%.
- AI agents: 33% of Coles's cases vs 35% for peers.
- Cases from the last 12 months: 0% vs 19% for peers.
Deployments
3 deployments at Coles, newest first.
- 28 Jan 2025RetailAustralia
Coles Group modernizes logistics and retail using Microsoft Azure AI
Coles · Industrial inspection · Microsoft
Coles Group expanded its Azure Stack HCI footprint from 2 to over 500 stores, implementing edge AI capabilities to improve logistics and retail operations across 1,800 stores. The company also adopted Azure Machine Learning to train and develop edge AI models, accelerating data annotation for AI training models by 50%. This implementation led to a six-fold increase in the pace of application deployment, enhancing operational efficiency while enabling rapid innovation without disrupting workloads.
Production
- 25 Nov 2024RetailAustralia
Coles delivers hyper-personalized retail experiences and boosts efficiency with AI and Copilot
Coles · Shopping recommendations · Microsoft
Coles Group, an Australian retail leader, has partnered with Microsoft on a strategic five-year digital transformation journey. The initiative seeks to modernize Coles' IT estate, increase operational efficiency, and enhance customer experience through Microsoft Fabric, Azure OpenAI, Azure ML, and Copilot agents. A core component is an AI-as-a-Service platform enabling rapid, secure rollout of AI use cases—including 'Tell Coles', a generative AI tool for analyzing customer feedback and sharing insights with store managers. Coles also employs Microsoft Fabric at the center of its digital data platform to deliver real-time, personalized recommendations for customers on all channels. Intelligent Edge Backbone (IEB) technology supports IoT-enabled supply chain advances and in-store machine learning, reducing stock loss and advancing sustainability goals. Additional tools, such as Power Apps and Copilot, boost productivity for staff and help modernize business processes. The co-innovation has enabled Coles to handle massive data volumes, democratize analytics, and use Power BI for targeted reporting—helping management make smarter, faster decisions. Coles measures success in improved customer sentiment, efficiency gains, reduced losses, and deeper customer engagement—all while advancing sustainability.
AgenticProduction
- 27 Mar 2024RetailAustralia
Coles transforms in-store experience and efficiency through AI-powered edge platform
Coles · Livestock monitoring · Microsoft
Coles, a leading Australian supermarket chain, implemented an innovative digital platform to unify AI workload management and enhance the retail customer experience. Using Microsoft Azure Stack HCI and Azure AI with NVIDIA GPUs, Coles introduced Computer Vision for high-accuracy produce recognition at checkout and queue monitoring at deli counters. The company developed the Intelligent Edge Backbone (IEB) platform to centralize data, orchestrate AI workloads, and deliver real-time event notifications to staff across its extensive network of over 1,800 stores. This system streamlines checkout, reduces customer wait times, and improves operational efficiency in a way that is privacy-conscious—ensuring the technology does not identify individuals or collect personal data. The initiative is described as a global-first for retail, enabling immediate actions like staff alerts or system notifications to improve service readiness and customer satisfaction.
Production
What it builds
Industrial inspection is the most common pattern in these deployments: 1.
Cloud providers named
Microsoft is named in 3 of these deployments.
- Microsoft100% of these3