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02 · Insights— The analysis

Marketing

883 documented deployments, 22.3% of the record. AI deployments for campaign personalization, audience segmentation, creative production, content, brand, and advertising workflows.

Data updated

883
deployments
22% of the record
30%
use AI agents
263 deployments
3.1
average innovativeness, 1 to 5
Differentiated
224
published in the last 6 months
101 in the 6 months before
§ 1

What is distinctive about Marketing

Content generation is 10.0× more common here than across the whole record.

Lift compares a pattern’s share of deployments here with its share everywhere. 1× means no difference.

  1. Content generation33 here of 33 in total
    10.0×
  2. Customer targeting16 here of 16 in total
    10.0×
  3. Shopping recommendations32 here of 36 in total
    8.9×
  4. Marketing analytics16 here of 20 in total
    8.0×
  5. Customer personalization37 here of 55 in total
    6.7×
  6. Conversational assistants agent10 here of 27 in total
    3.7×
§ 2

The most common patterns

Customer service automation leads with 60 deployments from 54 organizations.

  1. Customer service automation54 organizations · 6 in the last 6 months
    60
  2. Customer personalization35 organizations · 9 in the last 6 months
    37
  3. Content generation30 organizations · 21 in the last 6 months
    33
  4. Shopping recommendations26 organizations · 3 in the last 6 months
    32
  5. Workflow automation29 organizations · 12 in the last 6 months
    30
  6. Patient engagement20 organizations · 0 in the last 6 months
    21
  7. Customer targeting16 organizations · 5 in the last 6 months
    16
  8. Fraud detection15 organizations · 2 in the last 6 months
    16
8 of 20 patterns
§ 3

Across industries

Tech & Comms accounts for the most deployments here: 122.

  1. Tech & Comms14% of this dossier
    122
  2. Retail14% of this dossier
    120
  3. Finance9% of this dossier
    82
  4. Professional Services8% of this dossier
    74
  5. Consumer & Food8% of this dossier
    68
  6. Healthcare8% of this dossier
    68
  7. Other7% of this dossier
    65
  8. Education6% of this dossier
    49
8 of 18 industries
§ 4

How it is built

Microsoft appears in 46% of these deployments.

  • Custom-built73% · 485
  • Low-code8% · 52
  • Bought11% · 72
  • Mixed9% · 58

The build approach is known for 667 of 883 deployments (76%). The rest are left out.

Cloud providers named

  1. Microsoft404 deployments
    46%
  2. GCP214 deployments
    24%
  3. AWS184 deployments
    21%
  4. Alibaba68 deployments
    8%
  5. IBM10 deployments
    1%
  6. OpenAI2 deployments
    0%
6 of 7 providers
§ 5

Deployments over time

Deployments published per month since Nov 2025. The busiest month was May 2026, with 89.

Compare momentum across the record
The lighter bar is Nov 2026, still in progress: 0 so far.
§ 7

The highest-ranked deployments

Ranked by innovativeness adjusted for age. Every figure above is computed from records like these.

Only records with high or medium evidence strength are ranked.

All 883 deployments

No records to show yet.