What challenges did Synthesia face before AI implementation?

Video production is slow and costly, and the platform previously relied on generic stock footage that limited personalization. Engineering teams often need to rewrite APIs and reconfigure workflows whenever new AI models are released.

What was the impact of the AI solution?

In seven months the Synthesia community produced 574 hours of video and more than 15,000 Veo-powered videos per week. The platform saves 90% in costs compared with traditional production methods and is moving toward two-way interactive media.

Source

GCPEvidence: Medium50/100

Synthesia: AI video platform using Veo 3, Gemini Enterprise Agent Platform, Nano Banana, and TTS/Translation for localization

Use case typeContent generationUpdated Jul 7, 2026

Synthesia integrates multiple Google Cloud AI models through Gemini Enterprise Agent Platform to generate custom visual assets, automatic infographics, video tagging, and large-scale localization. The company positions Google Cloud as a stable AI ecosystem that avoids repeated API rewrites and workflow reconfiguration while it expands AI video creation and future interactive media.

Organization: Synthesia
Industry: Tech & Comms
Location: United States
Published: July 2026

Reported outcomes

Video produced in seven months: 574 hours

Time & speed

Videos generated weekly: More than 15,000 videosLocalization languages: More than 140 languages

Planned next steps

The source says this outcome is planned: Moved toward interactive two-way media.

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Video produced in seven months: 574 hours increase

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

In seven months the Synthesia community produced 574 hours of video

Normalized claim

Videos generated weekly: 15,000 videos increase

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

with over 15,000 Veo-powered videos generated weekly

Normalized claim

Cost savings versus traditional production: 90% decrease

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

saving 90% in costs compared to traditional production methods

Normalized claim

Localization languages: 140 languages increase

Google Cloud Customer StoryJul 7, 2026Customer storyExplicit claimMedium evidence strength

localization in over 140 languages

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Synthesia
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Story

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

1Content generation
2Multilingual communication
3Content processing automation

Synthesia uses Veo 3 to create custom visual assets from prompts, Nano Banana for automatic data visualization, Gemini 3 for large-scale annotation and tagging, and Cloud Text-to-Speech plus Cloud Translation API for localization in 140+ languages.
These models are integrated through Gemini Enterprise Agent Platform so Synthesia can keep adding new capabilities without constant provider switching.

Technologies

Gemini Enterprise Agent Platform Veo 3 Nano Banana Cloud Text-to-Speech Cloud Translation API Gemini 3 Gemini Live API

In seven months the Synthesia community produced 574 hours of video and more than 15,000 Veo-powered videos per week.
The platform saves 90% in costs compared with traditional production methods and is moving toward two-way interactive media.

Architecture

Synthesia integrates Veo 3, Nano Banana, Gemini 3, Cloud Text-to-Speech, and Cloud Translation API through Gemini Enterprise Agent Platform to create custom visuals, generate charts, annotate video, and localize content at scale.

Sources & evidence1

Evidence: Medium50/100Evidence strength