What challenges did Synthesia face before AI implementation?

Video production is slow and costly, and the platform previously relied on generic stock footage that limited personalization. Engineering teams often need to rewrite APIs and reconfigure workflows whenever new AI models are released.

What was the impact of the AI solution?

In seven months the Synthesia community produced 574 hours of video and more than 15,000 Veo-powered videos per week. The platform saves 90% in costs compared with traditional production methods and is moving toward two-way interactive media.

Source

GCP

Synthesia: AI video platform using Veo 3, Gemini Enterprise Agent Platform, Nano Banana, and TTS/Translation for localization

Use case typeContent generationUpdated 5 days ago

Synthesia integrates multiple Google Cloud AI models through Gemini Enterprise Agent Platform to generate custom visual assets, automatic infographics, video tagging, and large-scale localization. The company positions Google Cloud as a stable AI ecosystem that avoids repeated API rewrites and workflow reconfiguration while it expands AI video creation and future interactive media.

Organization: Synthesia
Industry: Tech & Comms
Location: United States
Published: July 2026

Reported outcomes

−90%

cost savings versus traditional productionCost savings

574 hoursvideo produced in seven months15,000 videosvideos generated weekly140 languageslocalization languages

Strategic outcomes

Other strategic outcomeEnabled custom visual assets instead of generic stock footageInnovation & cultureMoved toward interactive two-way mediaCustomer experience & trustPreserved speaker identity across translated videos

Catalog median for cost savings deployments: −44.5% across 344 reported metrics. Compare benchmarks →

Primary read

Use case focus

Showing 3 of 3

1Content generation
2Multilingual communication
3Content processing automation

Video production is slow and costly, and the platform previously relied on generic stock footage that limited personalization.
Engineering teams often need to rewrite APIs and reconfigure workflows whenever new AI models are released.

Synthesia uses Veo 3 to create custom visual assets from prompts, Nano Banana for automatic data visualization, Gemini 3 for large-scale annotation and tagging, and Cloud Text-to-Speech plus Cloud Translation API for localization in 140+ languages.
These models are integrated through Gemini Enterprise Agent Platform so Synthesia can keep adding new capabilities without constant provider switching.

Technologies

Gemini Enterprise Agent Platform Veo 3 Nano Banana Cloud Text-to-Speech Cloud Translation API Gemini 3 Gemini Live API

In seven months the Synthesia community produced 574 hours of video and more than 15,000 Veo-powered videos per week.
The platform saves 90% in costs compared with traditional production methods and is moving toward two-way interactive media.

Architecture

Synthesia integrates Veo 3, Nano Banana, Gemini 3, Cloud Text-to-Speech, and Cloud Translation API through Gemini Enterprise Agent Platform to create custom visuals, generate charts, annotate video, and localize content at scale.

Sources & evidence1

Groundedness: 4/5Type: Customer StoryPublished: Jul 7, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High

Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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Customer evidence