What challenges did PwC Switzerland face before AI implementation?

PwC wanted to improve repetitive knowledge work while addressing security, privacy, compliance, bias, performance, and ethical risks. The firm needed a scalable operating model for turning GenAI ideas into execution.

What was the impact of the AI solution?

ChatPwC is taking productivity to new levels across the business. The AI factory model is designed to move organisations from ideation to execution. PwC uses Microsoft technologies to create customised, private AI tools that are safe to use with unstructured data.

Source

MicrosoftEvidence: Low25/100

PwC and Microsoft generative AI

Use case typeGenerative AI transformationUpdated Jul 19, 2025

PwC Switzerland uses Azure OpenAI and Power Platform in an AI factory operating model to scale generative AI across knowledge work and client services. The solution includes private ChatGPT-style tools, an AI factory from ideation to execution, and a responsible AI framework for trust and risk management.

Organization: PwC Switzerland
Industry: Professional Services
Location: Switzerland
Published: July 2025

Reported outcomes

Strategic outcomes

Employee experienceImproved employee productivityRisk & complianceAdded responsible AI controls for trust and governanceSpeed & agilityTurned AI ideas into execution fasterCustomer experience & trustDelivered private, customised AI tools

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: PwC Switzerland
Provider: Microsoft
Maturity: Unknown
Linked source: PwC

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

1Generative AI transformation
2Workflow automation
3Employee productivity

PwC wanted to improve repetitive knowledge work while addressing security, privacy, compliance, bias, performance, and ethical risks.
The firm needed a scalable operating model for turning GenAI ideas into execution.

PwC deploys GenAI on Azure OpenAI to drive productivity in knowledge capture, process automation, and content generation.
It creates private versions of ChatGPT using Azure OpenAI and Power Platform and works with a responsible AI framework.
The offering also includes Microsoft 365 Copilot-enabled employee experiences and a secure Azure quickstart for API endpoints and integrations.

Technologies

Azure OpenAI Power Platform Microsoft 365 Copilot

ChatPwC is taking productivity to new levels across the business.
The AI factory model is designed to move organisations from ideation to execution.
PwC uses Microsoft technologies to create customised, private AI tools that are safe to use with unstructured data.

Architecture

PwC describes an AI factory model built around Azure OpenAI API endpoints and integrations, Power Platform for customised private ChatGPT-style tools, Microsoft 365 Copilot for employee experience, and a responsible AI framework designed for secure deployment and governance.

Sources & evidence1

Evidence: Low25/100Evidence strength