Magnifi AI: Keeping audiences engaged with video moments that matter
Magnifi AI is an enterprise product by video editing company VideoVerse. With a vision to empower every user to tell more compelling stories with their content, Magnifi AI helps brands create highlights and short-form videos in real time. The company works with customers primarily in sports, as well as media and entertainment, and must integrate with each customer’s platform and CMS while scaling infrastructure quickly for variable video workloads. Google Cloud GPUs, custom VMs, and Vertex AI are used to analyze videos at speed, train deep-learning models, and scale staging and production environments more quickly. Security Command Center and single sign-on are used to support secure access.
- Organization
- Magnifi AI
- Industry
- Other
- Location
- India
- Published
- January 2024
Reported outcomes
15 minutes
timeTime & speed
Strategic outcomes
Primary read
Use case focus
Showing 3 of 3
- 1Video analytics
- 2Content creation automation
- 3Customer onboarding automation
- Create short video highlights in real time at scale.
- Rapidly onboard new customers and integrate with each customer’s platforms and CMS.
- Scale infrastructure quickly for graphics-intensive video analysis workloads.
- Used Google Cloud GPUs for highly configurable, auto-scalable inference infrastructure.
- Built custom VMs and a VM autoscaling script with partner Cloudside to provision resources quickly.
- Used Vertex AI to train deep-learning models for a three-layer video analysis workflow covering vision-based analysis, OCR, and NLP.
- Used Security Command Center and single sign-on to strengthen platform security.
- Reduced customer onboarding time from 7 days to 15 minutes.
- Completed a proof of concept in 3 to 4 months.
- Improved the ability to analyze videos at speed.
- Enabled faster scaling when sudden influxes of videos arrive.
Implementation partners1
Sources & evidence1
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