What challenges did Nsure.com face before AI implementation?

Insurance purchasing was slow, opaque, and required significant manual effort. Limited comparison shopping, with only 5% of policies bought online. Consumers often had to repeat entering information and deal with fragmented processes. Traditional agents provided very few insurance policy options to customers.

What was the impact of the AI solution?

Reduced manual processes by up to 60%. Provided 5x more insurance options than traditional agents. Reduced customer effort and time needed to obtain insurance.

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Source

MicrosoftExpanded

Nsure.com simplifies insurance shopping with online automation

Use case typeClaims automationUpdated Jun 13, 2026

Nsure.com, a Florida-based digital insurance agency, tackled the long-standing inefficiencies and opacity of insurance purchases by revolutionizing comparison shopping and workflow automation. Traditionally, buying home and auto insurance was a slow, manual, and confusing process, with most consumers relying on offline agents providing only limited policy options. Nsure.com solved this by connecting its consumer-facing platform to APIs from over 50 leading insurance carriers, enabling users to access many more policy options instantly. Through Microsoft Azure and Power Apps, Nsure.com automated data gathering, application autofill, and workflows, reducing manual processing by up to 60%. The scalable platform enhances the user experience, helping consumers quickly find and secure insurance with vastly diminished manual effort and frustration. The transformation has led to measurable operational efficiencies and has positioned Nsure.com as an "Expedia for insurance" in a sector that has traditionally lagged in technology adoption.

Organization: Nsure.com
Industry: Insurance
Location: United States
Published: October 2022

Reported outcomes

quantified impactOther quantified impact

−60%quantified impact

Strategic outcomes

Customer experience & trustSimplified insurance shopping experienceNew product / capabilityEnabled instant access to many policy optionsNew product / capabilityAutomated form filling and workflowsCompetitive differentiationDifferentiated as digital insurance comparison platform

Primary read

Use case focus

Showing 2 of 2

1Automated Online Insurance Comparison Shopping
2Workflow Automation for Insurance Application Processing

Insurance purchasing was slow, opaque, and required significant manual effort.
Limited comparison shopping, with only 5% of policies bought online.
Consumers often had to repeat entering information and deal with fragmented processes.
Traditional agents provided very few insurance policy options to customers.