Normalized claim
Cost: 75% decrease
Cut ad moderation costs by 75%.
Taboola reduces ad moderation costs 75% using Gemini and Vertex AI
Use case typeLegal onboarding automationUpdated Jun 13, 2026
Taboola, a global ad tech and content discovery platform, uses Vertex AI, NotebookLM, and Gemini to scale ad performance, streamline sales, reduce costs, and democratize secure AI access across teams. The company used Gemini and Vertex AI to automate real-time page analysis, ad policy compliance, multilingual sentiment analysis, and support triage workflows across sales, support, and finance. Taboola also piloted Gemini Enterprise and NotebookLM to give non-technical employees secure, no-code access to knowledge and one-click workflow agents.
- Organization
- Taboola
- Industry
- Tech & Comms
- Location
- United States
- Published
- May 2026
Reported outcomes
−75%
costCost savings
90%quantified impact
Strategic outcomes
Cost efficiencyReduced ad moderation costsEmployee experienceEnhanced daily workflows across employeesSpeed & agilityAutomated customer support triageNew product / capabilityScaled real-time policy compliance analysis
Catalog median for cost savings deployments: −40% across 177 reported metrics. Compare benchmarks →
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Quantified impact: 90%
Enabled 90% of employees to enhance daily workflows.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Taboola
- Provider
- GCP
- Maturity
- Production
- Linked source
- Google Cloud Customer Story
Deployed Gemini Enterprise agents for one-click workflow automation across sales, support, and finance
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 5
- 1Content Moderation
- 2Ad Operations
- 3Workflow Automation
- Scale real-time content analysis and ad policy compliance.
- Reduce manual image-by-image moderation and other costly workflows.
- Streamline how sales, support, and finance teams access insights and convert requests into tickets.
- Migrated the Content Review Team to Gemini's enhanced image models for automated moderation and classification.
- Used Vertex AI LLMs for page-level sentiment, theme, and entity extraction in multiple languages without translation.
- Deployed Gemini Enterprise agents for one-click workflow automation across sales, support, and finance.
- Used NotebookLM for secure knowledge sharing and operational context.
Technologies
- Cut ad moderation costs by 75%.
- Enabled 90% of employees to enhance daily workflows.
- Automated inbox-to-ticket conversion for faster and more accurate customer support triage.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: May 26, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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