Commerzbank enhances digital banking with virtual AI avatar for customers
Commerzbank has introduced a novel AI Banking Avatar aimed at providing private and small business customers with a mobile-first, interactive digital assistant. Integrated into the bank’s mobile app for 2.2 million users, the avatar leverages Microsoft Azure's security and scalability, utilizing the Azure OpenAI Service and the new Azure text-to-speech avatar technology. Customers can perform various banking tasks and receive personalized advice through natural language interaction with the avatar. The project followed an agile methodology with regular customer involvement and a strong emphasis on data security, responsible AI, and trustworthiness. Customer tests have shown positive feedback. The solution exemplifies combining generative AI with avatar technology to simplify banking processes, improve customer satisfaction, and offer a hybrid of human and digital experiences.