MicrosoftLive sourceProductionEvidence: Medium65/100

Globo adopts Microsoft 365 Copilot to enhance efficiency

Use case typeProductivity platformUpdated Jun 13, 2026

In late 2023, Globo, a prominent Brazilian media company, implemented Microsoft 365 Copilot across HR, IT, and Legal departments. This move, under the 'Você Mais IA' program, aimed to integrate AI technologies for organizational productivity and compliance. The deployment followed a detailed three-phase plan around cultural alignment, technical data security setup, and leadership engagement. Training sessions, facilitated by partner Beyondsoft and committee oversight, ensured successful adoption and streamlined workforce adaptation.

Organization
Globo
Industry
Tech & Comms
Location
Brazil
Published
November 2023

Reported outcomes

Strategic outcomes

Speed & agilityEnhanced workplace productivityCost efficiencyStreamlined operations and reduced costsInnovation & cultureIncreased leadership and team cohesionRisk & complianceImproved ethical and secured data handling
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
Globo
Provider
Microsoft
Maturity
Production
Linked source
microsoft.com

Overcoming operational inefficiencies in HR, IT, and Legal

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

  • 1Productivity Enhancement
  • 2Workforce Cultural AI Adaptations
  • Ensuring data compliance across media operations.
  • Integrating AI while maintaining alignment with Globo's culture.
  • Engaging employees hesitant about AI adoption.
  • Overcoming operational inefficiencies in HR, IT, and Legal.
  • Implemented Microsoft 365 Copilot to enhance workplace productivity.
  • Set up a committee for structured AI adoption planning.
  • Involved departments like HR, IT, Legal for compliance and user engagement.
  • Partnered with Beyondsoft for training sessions on Microsoft AI tools.
Technologies
Microsoft 365 Copilot
  • Enhanced productivity and workplace efficiency.
  • Streamlined operations and reduced costs.
  • Increased leadership and team cohesion towards AI culture.
  • Improved ethical and secured handling of data usage.
Sources & evidence1
Evidence: Medium65/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Primary source available
  • Technical implementation details available
  • Recent evidence check available
  • Last evidence check: Jul 22, 2026.
Live sourceStill referenced

The case's original source is still reachable.

  • Cited source last checked Jun 12, 2026 — ok (0/1 broken).

Measures whether this deployment's public evidence persists — not whether the system is still in production.

Type: Customer StoryPublished: Nov 1, 2023Publisher: microsoft.comEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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Customer evidence
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Provider evidence
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Market context
Tech & Comms AI use casesTech & Comms industry insightsBrazil country insights
AI patterns
Copilot
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