Normalized claim
Productivity: 4.5% increase
Achieved 4.5% average productivity improvement across all users.
Last evidence check: Jul 22, 2026
Localiza optimizes employee productivity using Microsoft 365 Copilot
Use case typeProductivity platformUpdated Jun 13, 2026
Localiza, a leading car rental company in Brazil, implemented Microsoft 365 Copilot in 2023 to boost workforce efficiency. By holding hackathons and providing prompt training, Localiza enhanced employee productivity significantly. The organization observed an improvement in work-life balance while reducing up to 25 working hours per month for some employees. The adoption of the tool helped identify actionable productivity insights through Microsoft Viva Insights dashboards while catering to an increased demand for workplace AI tools.
- Organization
- Localiza
- Industry
- Automotive
- Location
- Brazil
- Published
- January 2023
Reported outcomes
+4.5%
productivityProductivity & throughput
Strategic outcomes
Speed & agilityImproved employee productivityCustomer experience & trustImproved work-life balanceBetter decisions & insightIdentified actionable productivity insightsInnovation & cultureBuilt an AI-augmented workplace culture
Why do we believe this?Outcome claims, sources, and evidence checks
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Localiza
- Provider
- Microsoft
- Maturity
- Unknown
- Linked source
- microsoft.com
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 2 of 2
- 1Employee Engagement
- 2Productivity Management
- Difficulty in creating effective prompts for Copilot.
- Need to increase employee productivity across the board.
- High demand for workplace AI tools creating engagement challenges.
- Requirement to prove tangible productivity benefits from AI.
- Implemented Microsoft 365 Copilot for multiple departments.
- Held hackathons and extensive training sessions to improve prompt crafting.
- Utilized Microsoft Viva Insights dashboards for actionable insights.
- Implemented adaptable workflows to maximize usage of the AI tool.
- Reduced up to 25 working hours per month for engaged users.
- Achieved 4.5% average productivity improvement across all users.
- Improved work-life balance for employees.
- Cultivated a stronger AI-augmented workplace culture.
Sources & evidence1
Evidence: Medium60/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
- Recent evidence check available
- Last evidence check: Jul 22, 2026.
Live sourceStill referenced
The case's original source is still reachable.
- Cited source last checked Jun 12, 2026 — ok (0/1 broken).
Measures whether this deployment's public evidence persists — not whether the system is still in production.
Type: Customer StoryPublished: Jan 1, 2023Publisher: microsoft.comEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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