Omnicom Revolutionizes Global Marketing with Generative AI on AWS
Omnicom, a global marketing and advertising company, faced the challenge of supporting and innovating across hundreds of agencies while managing massive data and infrastructure costs. They migrated their infrastructure to AWS and built an AI-powered marketing platform using Amazon Bedrock, Amazon Bedrock Guardrails, Amazon SageMaker for real-time campaign analytics and media optimization, and Amazon S3 Intelligent Tiering for data management. The platform enables personalized omnichannel advertising, hyper-personalized messaging, and creative content generation at scale. Results include a 90% cost reduction on compute infrastructure, managing over 90 petabytes of data integrating 100+ data sources, and processing 400 billion daily events for higher accuracy and faster creative production.
- Organization
- Omnicom
- Industry
- Tech & Comms
- Location
- United States
- Published
- May 2026
Reported outcomes
−90%
costCost savings
Strategic outcomes
Catalog median for cost savings deployments: −41% across 333 reported metrics. Compare benchmarks →
Primary read
Use case focus
Showing 3 of 3
- 1Marketing Optimization
- 2Generative AI
- 3Real-time Analytics
- Omnicom migrated to AWS and developed an AI-powered marketing platform leveraging Amazon Bedrock including Bedrock Guardrails, Amazon SageMaker, and Amazon S3 Intelligent Tiering.
- The solution enabled real-time campaign analytics, AI-enabled campaign optimization, and large-scale creative content generation.
- Achieved 90% reduction in compute infrastructure costs.
- Managed over 90 petabytes of data from 100+ data sources.
- Processed 400 billion daily events enabling improved campaign accuracy and faster creative production.
Sources & evidence1
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