What challenges did Omnicom face before AI implementation?

Omnicom needed to support and innovate marketing across hundreds of agencies globally, deliver personalized campaigns, and handle massive data volumes and infrastructure costs.

What was the impact of the AI solution?

Managed over 90 petabytes of data from 100+ data sources. Processed 400 billion daily events enabling improved campaign accuracy and faster creative production.

Source

Scaled productionEvidence: Medium65/100

Omnicom Revolutionizes Global Marketing with Generative AI on AWS

Use case typeAI platformUpdated Jun 13, 2026

Omnicom, a global marketing and advertising company, faced the challenge of supporting and innovating across hundreds of agencies while managing massive data and infrastructure costs. They migrated their infrastructure to AWS and built an AI-powered marketing platform using Amazon Bedrock, Amazon Bedrock Guardrails, Amazon SageMaker for real-time campaign analytics and media optimization, and Amazon S3 Intelligent Tiering for data management. The platform enables personalized omnichannel advertising, hyper-personalized messaging, and creative content generation at scale. Results include a 90% cost reduction on compute infrastructure, managing over 90 petabytes of data integrating 100+ data sources, and processing 400 billion daily events for higher accuracy and faster creative production.

Organization: Omnicom
Industry: Tech & Comms
Location: United States
Published: May 2026

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Cost: 90% decrease

AWS Customer StoriesMay 10, 2026Customer storyInferred claimMedium evidence strength

Achieved 90% reduction in compute infrastructure costs.

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Omnicom
Provider: AWS
Maturity: Scaled Production
Linked source: AWS Customer Stories

The platform enables personalized omnichannel advertising, hyper-personalized messaging, and creative content generation at scale

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Marketing Optimization
2Generative AI
3Real-time Analytics

Omnicom migrated to AWS and developed an AI-powered marketing platform leveraging Amazon Bedrock including Bedrock Guardrails, Amazon SageMaker, and Amazon S3 Intelligent Tiering.
The solution enabled real-time campaign analytics, AI-enabled campaign optimization, and large-scale creative content generation.

Technologies

Amazon Bedrock Amazon Bedrock Guardrails Amazon SageMaker Amazon S3 Intelligent Tiering

Managed over 90 petabytes of data from 100+ data sources.
Processed 400 billion daily events enabling improved campaign accuracy and faster creative production.

Sources & evidence1

Evidence: Medium65/100Evidence strength