Heineken
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Heineken has 4 source-linked AI deployments documented in AIUseCaseHub, across 3 industries and 2 countries.
4
3
2
Hyperscaler mix
See whether Heineken's cases are powered by Microsoft, AWS, GCP, or multiple providers.
How Heineken builds AI
Build / Buy / Compose across this company's documented cases
4 of 4 cases classified (100%) · Compare all use-case types
Use case portfolio
Use case types at Heineken
Business process automation leads with 2 of 4 documented cases; 3 distinct types appear across the visible portfolio.
Reported outcomes
1 case reports measurable results
+85%
Customer experience
median · 2 metrics
+12%
Productivity & throughput
median · 1 metric
Medians of results published in Heineken cases, normalized for comparability. See all benchmarks →
Evidence persistence
2 of 2 judgeable cases are still publicly referenced · 2 show the organization expanding AI use.
Durability of public evidence, not whether systems remain in production. How this is measured →
Technology snapshot
What Heineken uses across visible cases
AI Agents appears in 4 of 4 indexed cases; 22 named technologies are mentioned, led by Power Platform.
Capability mix
All Use Cases (4)
HEINEKEN—PowerBot and customer FAQs with Copilot Studio (plus Power Platform governance and Azure integration)
HEINEKEN is a digital innovator with thousands of customized applications and automations built on Power Platform by over 7,500 makers.The company uses Copilot Studio to support both employees and customers with AI-driven agents, including an internal PowerBot and an external FAQ agent for Amstel.HEINEKEN also uses Managed Environments, COE-style governance, Azure AI Search capabilities, Azure OpenAI in Foundry Models, and Microsoft Fabric dashboards to manage and measure its Power Platform estate.
Regal Rexnord—Agentic internal and customer support with Copilot Studio (RRX GPT / RRXy)
Regal Rexnord is a global manufacturer that built AI-driven agents to support employees and customers after data and performance issues on other platforms.The company uses Copilot Studio, Microsoft 365/SharePoint, Salesforce, Azure Blob Storage, Azure AI Search, Microsoft Foundry capabilities, Dataverse governance, and Teams/custom Microsoft 365 Copilot agents.The employee agent answers policy questions, the customer agent handles external questions and order status, and service reps have a support agent for faster retrieval of product and process information.
HEINEKEN Empowers Employees through AI-driven Internal Automation
HEINEKEN, a global beverage and consumer goods leader, sought to break down information siloes and speed up access to internal resources. By deploying secure, Azure OpenAI-powered ...
Enterprises Accelerate AI Agent Innovation with Azure AI Foundry
Microsoft Azure AI Foundry, revealed at Build 2025, brings major innovations that enable enterprises to rapidly build, fine-tune, and orchestrate AI agents at scale. Innovations in...
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