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01 · Use cases— The evidence

Kraft Heinz

5 documented AI deployments at Kraft Heinz, across 2 industries. Each one links to the public source it was taken from.

Pittsburgh, United Kingdom · Founded 2015 · kraftheinzcompany.com · WikipediaSource: Wikidata, 2026-11-01

5
deployments
on record
2
industries
Consumer & Food
40%
use AI agents
2 of these
25 Sept 2025
latest source date
1 report a measured outcome
§ 1

Public AI record

Kraft Heinz ranks 3rd of 6 consumer & food companies on the hub with a public AI record score of 61. It is ahead of 84% of companies on breadth, but behind most on evidence. AI development platform and cloud migration are common among peers but not yet documented at Kraft Heinz.

Medium confidenceBased on 5 public cases · updated 10 Nov 2026
61
Record score
Out of 100; 50 is typical on the hub
3rd of 6
Consumer & Food companies
Peer median 58

Nearest peers: Heineken 1st, 79 · Grupo Bimbo 2nd, 68 · Unilever 4th, 58 · Coca-Cola 5th, 54

  1. BreadthHow many different kinds of use case, across how many business areas
    84
  2. DepthShare running in production or at scale rather than pilots
    71
  3. SophisticationAgentic share and innovativeness rating
    73
  4. EvidenceShare backed by the company's own sources and measured results
    15
  5. MomentumHow recent the cases are; older cases count less
    61
How the score works
Each bar is a percentile against every company page on the hub: 70 means a stronger record than 70% of them. The score is the average of the five. It measures the public record we can document, not the quality of the company's AI.

First documented case Apr 2022, latest Sept 2025. No new deployment documented since Sept 2025. Cloud providers named: Microsoft.

§ 2

Compared with peers

Against 11 other consumer & food companies on the hub.

What peers document

  1. 36%
  2. Cloud migration3 of 11 peers
    27%
  3. 18%
  4. 18%
4 of 6 patterns

Gaps against the industry

Signature use cases

No peer on the hub documents it operations, predictive decision support or rag infrastructure.

Stack and approach vs peers
  • Peer cases name Microsoft 80%, AWS 10%, GCP 7%.
  • AI agents: 40% of Kraft Heinz's cases vs 28% for peers.
  • Cases from the last 12 months: 0% vs 36% for peers.
§ 3

Deployments

5 deployments at Kraft Heinz, newest first.

  • 25 Sept 2025
    Manufacturing

    Kraft Heinz Pilots AI Agent 'The Cookbook' to Optimize Ketchup Production

    Kraft Heinz · IT operations · Microsoft

    Kraft Heinz, in partnership with Microsoft, developed 'The Cookbook,' an AI agent using Azure OpenAI to preserve legacy innovation knowledge while improving manufacturing efficiency in Heinz ketchup production. 'The Cookbook' pulls data from a central knowledge base of experts' insights and existing documentation, enabling employees to query details about batch thickness, color, and process efficiency. This AI tool is currently piloted at a U.S. production site with plans for broader enterprise expansion and is part of a connected AI ecosystem including the internal AI assistant 'KHAI'.

    Multi-agentProduction

  • 16 Jun 2025
    Manufacturing

    Kraft Heinz AI-Driven Decision Intelligence and Manufacturing Optimization

    Kraft Heinz · Predictive decision support · Microsoft

    Kraft Heinz developed an internal AI engine called KHAI integrating generative AI for summarizing documents, optimizing factory floor procedures, automating financials, and streamlining SAP rollouts. PlantChat, an AI tool within KHAI, aids manufacturing strategic decision-making. The initiatives include AI-driven supply chain optimizations and data governance.

    AgenticProduction

  • 4 May 2025
    Consumer & Food

    Kraft Heinz Uses Microsoft-Partnered Generative AI for Creative Content Innovation

    Kraft Heinz · RAG infrastructure · Microsoft

    Kraft Heinz modernized its internal design processes by leveraging generative AI to scale content creation and personalization while maintaining brand consistency and data security.

    Scaled Production

  • 17 Mar 2025
    Consumer & Food

    Kraft Heinz Boosts Manufacturing Efficiency with Microsoft AI and Automation

    Kraft Heinz · Operations optimization · Microsoft

    Kraft Heinz leveraged artificial intelligence, machine learning, and a proprietary control tower developed in partnership with Microsoft to improve efficiency, quality, and visibility within its supply chain and manufacturing processes. The company is on a transformation journey called Agile@Scale, focusing on creating a fully integrated and autonomous supply chain with real-time data-driven decision-making. The Kraft Heinz Lighthouse control tower provides real-time visibility across supply chain operations including plant operations and distribution channels. They use an internal AI engine to optimize manufacturing processes, including AI vision systems that inspect ingredient quality with high precision for Claussen pickles. Kraft Heinz is piloting a generative AI tool named PlantChat to gather real-time strategic insights from employees across the supply chain.

    Production

    +12%
    productivity
  • 21 Apr 2022
    Consumer & Food

    Kraft Heinz Boosts Supply Chain Resilience with Real-time AI and Digital Twins

    Kraft Heinz · Supply chain optimization · Microsoft

    Kraft Heinz, a leader in the food and beverage sector, partnered with Microsoft to transform its global supply chain and manufacturing operations. In response to pandemic-era disruptions and growing consumer demand, the company undertook one of its largest digital transformation projects, emphasizing predictive analytics, IoT integration, and advanced AI. Kraft Heinz adopted Microsoft Azure as its preferred cloud, migrated its ERP systems, and developed an AI-powered Supply Chain Control Tower. This solution delivers real-time supply chain visibility, inventory transparency, and collaborative distribution management across 85 product categories. The partnership also enabled Kraft Heinz to deploy digital twins for 34 manufacturing facilities, using Azure Digital Twins to monitor, predict, and optimize factory operations while proactively addressing production challenges. Additionally, a joint Digital Innovation Office was established to ideate and co-develop manufacturing and supply chain solutions, leveraging Azure AI, IoT, and Teams for hybrid work. Key outcomes included improved speed and accuracy in product distribution, better operational resilience against global disruptions, and enhanced efficiency across the company’s value chain.

    Production

§ 4

What it builds

IT operations is the most common pattern in these deployments: 1.

§ 5

Cloud providers named

Microsoft is named in 5 of these deployments.

  1. Microsoft100% of these
    5
§ 6

Industries

Kraft Heinz deployments span 2 industries.

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