What was the impact of the AI solution?

Enables quantitative business value such as sales growth, yield optimization, quality improvements, and process efficiencies. Generates qualitative benefits like higher employee engagement and satisfaction. Kraft Heinz monitors and measures value creation as the AI tool scales across plants and facilities.

Source

MicrosoftProductionEvidence: Medium50/100

Kraft Heinz Pilots AI Agent 'The Cookbook' to Optimize Ketchup Production

Use case typeIT operationsUpdated Jun 13, 2026

Kraft Heinz, in partnership with Microsoft, developed 'The Cookbook,' an AI agent using Azure OpenAI to preserve legacy innovation knowledge while improving manufacturing efficiency in Heinz ketchup production. 'The Cookbook' pulls data from a central knowledge base of experts' insights and existing documentation, enabling employees to query details about batch thickness, color, and process efficiency. This AI tool is currently piloted at a U. S. production site with plans for broader enterprise expansion and is part of a connected AI ecosystem including the internal AI assistant 'KHAI'.

Organization: Kraft Heinz
Industry: Manufacturing
Location: United States
Published: September 2025

Reported outcomes

Strategic outcomes

New product / capabilityBuilt an AI manufacturing knowledge agentEmployee experienceImproved employee access to critical knowledgeInnovation & culturePreserved legacy innovation knowledgeEcosystem & partnershipsIntegrated into a broader AI ecosystem

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Kraft Heinz
Provider: Microsoft
Maturity: Production
Linked source: Consumer Goods

Improve operational efficiency and product quality in ketchup production

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1AI Agent
2Knowledge Management
3Operational Efficiency

Preserve legacy innovation knowledge in manufacturing.
Improve operational efficiency and product quality in ketchup production.
Provide employees easy access to critical manufacturing information.

Developed a proprietary AI agent called 'The Cookbook' powered by Azure OpenAI to centralize and query manufacturing knowledge.
Integrated 'The Cookbook' into a scalable AI ecosystem connecting other generative AI apps including 'KHAI'.
Rapid development enabled through partnership with Microsoft, achieving prototype in under three months.

Technologies

Azure OpenAI

Enables quantitative business value such as sales growth, yield optimization, quality improvements, and process efficiencies.
Generates qualitative benefits like higher employee engagement and satisfaction.
Kraft Heinz monitors and measures value creation as the AI tool scales across plants and facilities.

Sources & evidence2

Evidence: Medium50/100Evidence strength