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01 · Use cases— The evidence

Coca-Cola

7 documented AI deployments at Coca-Cola, across 3 industries. Each one links to the public source it was taken from.

Atlanta, United States · Founded 1886 · 69,700 employees (2024) · coca-colacompany.com · WikipediaSource: Wikidata, 2026-11-01

7
deployments
on record
3
industries
Consumer & Food
14%
use AI agents
1 of these
29 Dec 2025
latest source date
1 report a measured outcome
§ 1

Public AI record

Coca-Cola ranks 5th of 6 consumer & food companies on the hub with a public AI record score of 54. It is ahead of 94% of companies on depth, but behind most on evidence. Cloud migration and operations optimization are common among peers but not yet documented at Coca-Cola.

Medium confidenceBased on 7 public cases · updated 10 Nov 2026
54
Record score
Out of 100; 50 is typical on the hub
5th of 6
Consumer & Food companies
Peer median 61
1
cases per 10,000 staff
Headcount 2024

Nearest peers: Kraft Heinz 3rd, 61 · Unilever 4th, 58 · Nestlé 6th, 50

  1. BreadthHow many different kinds of use case, across how many business areas
    92
  2. DepthShare running in production or at scale rather than pilots
    94
  3. SophisticationAgentic share and innovativeness rating
    21
  4. EvidenceShare backed by the company's own sources and measured results
    13
  5. MomentumHow recent the cases are; older cases count less
    48
How the score works
Each bar is a percentile against every company page on the hub: 70 means a stronger record than 70% of them. The score is the average of the five. It measures the public record we can document, not the quality of the company's AI.

First documented case May 2024, latest Dec 2025. Cloud providers named: Microsoft.

§ 2

Compared with peers

Against 11 other consumer & food companies on the hub.

What peers document

  1. AI development platform3 of 11 peers · here too
    27%
  2. Cloud migration3 of 11 peers
    27%
  3. 27%
  4. 18%
4 of 6 patterns

Gaps against the industry

Signature use cases

No peer on the hub documents agronomic advisory, decision support, energy operations automation or staff assistant.

Stack and approach vs peers
  • Peer cases name Microsoft 79%, AWS 10%, GCP 7%.
  • AI agents: 14% of Coca-Cola's cases vs 31% for peers.
  • Cases from the last 12 months: 14% vs 35% for peers.
§ 3

Deployments

7 deployments at Coca-Cola, newest first.

  • 29 Dec 2025
    Manufacturing

    Coca-Cola AI-Powered Manufacturing and Enterprise Automation

    Coca-Cola · Supply chain optimization · Microsoft

    Coca-Cola utilizes Microsoft Azure OpenAI Service, Microsoft 365 Copilot, Microsoft Power Platform, and Azure Cloud to enhance multiple business functions including manufacturing efficiency, supply chain optimization, marketing personalization, and enterprise productivity. They implemented AI-powered digital twins to optimize manufacturing sanitation processes, reducing energy and water usage, saving processing time, and enabling proactive maintenance. Enterprise productivity improved through Copilot-enabled digital assistants that help employees summarize information, generate content, and retrieve business insights. AI tools also enhanced marketing personalization and customer engagement, leading to better product quality and sustainability across global operations.

    AgenticProduction

    ↓ 34 days
    time
  • 15 Jan 2025
    Manufacturing

    Coca-Cola boosts HR and Sales productivity with GenAI-powered conversational bots

    Coca-Cola · Staff assistant · Microsoft

    Coca-Cola Beverages Vietnam partnered with Happiest Minds to deploy generative AI solutions leveraging Azure OpenAI Service, targeting transformation within HR and Sales operations. Before the project, HR policy information was dispersed across documents and business functions, hampering productivity and decision-making. Sales reps and asset managers faced complex, multi-system workflows to monitor cooler productivity and performance. Through a consultative discovery phase, Happiest Minds engaged with Coca-Cola's strategic team to understand detailed requirements. A conversational GenAI interface was developed, enabling employees and managers to intuitively access and interact with information using natural language. Two primary business needs were addressed: an HR assistant for policy/data exploration and a Cooler Productivity Monitoring System for national asset management. All interfaces leveraged Microsoft Azure OpenAI Service integrated with open-source components, simplifying access and streamlining critical workflows. The deployment led to improved operational efficiency through automation, reduced manual workload, greater employee satisfaction, and decision empowerment for staff. The project demonstrates rapid time-to-value, with implementation completed within weeks and strong collaboration between technical and business teams. Happiest Minds, a Microsoft AI Partner Council member, played a key role in tailored cloud-based AI solutions, ensuring alignment to Coca-Cola Beverages Vietnam's specific needs. This initiative forms part of a broader digital transformation and showcases tangible benefits from GenAI in manufacturing and beverage sectors.

    Production

  • 27 Nov 2024
    Manufacturing

    Coca-Cola Optimizes Bottling Line Efficiency with AI-powered Spare Parts Recognition

    Coca-Cola · Energy operations automation · Microsoft

    Coca-Cola HBC, a leading European and African beverage bottler, partnered with Crayon to address production line inefficiency due to slow identification and sourcing of spare parts. They implemented an innovative AI-driven image recognition app developed with Microsoft technology and Crayon's expertise. This app enables faster, accurate identification of crucial spare parts across multiple sites, ensuring smoother bottling operations. The project has been rolled out in phases across European and African locations, enabling streamlined operations and delivering measurable productivity improvements. The solution demonstrates tangible business value and achieved significant ROI in less than two years. The image recognition app was developed and deployed specifically for production line environments. This collaboration has dramatically sped up maintenance processes by quickly matching images of parts to internal sourcing databases or catalogs. Real-time part identification is expected to minimize production downtime and reduce manual errors.

    Production

  • 13 Nov 2024
    Agriculture

    Bayer advances sustainable crop protection in agriculture

    Bayer · Agronomic advisory · Microsoft

    Bayer, a leading life science company, leveraged Microsoft Azure AI Adapted Models to transform crop protection practices in agriculture. The company developed the E.L.Y. Crop Protection model using Azure AI Studio, targeting real-world agricultural needs for sustainable chemical use, compliance, and tailored agronomic insights. This specialized small language model (SLM) was trained on thousands of crop protection label questions, delivering region- and crop-specific decision support for agricultural partners and enterprises. Deployed through the Azure AI Model Catalog and Copilot Studio, the model provides customizable, responsible AI solutions. The approach ensures scalable support for farms of all sizes, reinforcing responsible usage and regulatory compliance. Microsoft Cloud and a robust ecosystem of partner integrations expand the reach and capability of Bayer's solution, while also maintaining data security and customization. The collaboration enables tailored innovations for operations globally, setting a new benchmark in digital agriculture. With access to a broad range of Azure AI tooling and Copilot Studio, Bayer empowers others in the agrifood chain to implement advanced digital solutions. Bayer's E.L.Y. Crop Protection model exemplifies a responsible, real-world use of generative AI in industry, showing improvement in accuracy, efficiency, and operational reach of crop protection.

    Production

  • 15 May 2024
    Consumer & Food

    Coca-Cola Accelerates Digital Transformation with Enterprise-Wide GenAI Assistants

    Coca-Cola · AI platform · Microsoft

    The Coca-Cola Company has entered a five-year strategic partnership with Microsoft to drive AI-powered transformation across its global operations. Coca-Cola committed $1.1 billion to extend its adoption of Microsoft Cloud and leading Generative AI capabilities. The company has migrated all core applications to Microsoft Azure and now leverages Azure OpenAI Service to deploy GenAI assistants for employees. Initial deployments focus on enhancing customer service and operations efficiency, with plans to expand GenAI use cases to other business functions. Microsoft 365 Copilot will soon be piloted to empower employee productivity and collaboration. Power BI, Dynamics 365, Microsoft Defender, and Microsoft Fabric will be tested as part of Coca-Cola’s digital transformation to drive scalability, innovation, and operational efficiency. This partnership sets a new benchmark for digital-first strategy in the consumer goods industry, aligning Coca-Cola’s enterprise with the demands of a rapidly evolving AI-driven market. While technical details are high-level, the case showcases organizational commitment to transformative AI at scale. Coca-Cola’s network of independent bottlers will also benefit from the global rollout of AI-supporting infrastructure and tools. As consumer expectations rise, Coca-Cola aims to sustain market leadership by embracing the latest in digital technology and AI-driven solutions.

    Scaled Production

5 of 7 deployments
§ 4

What it builds

Supply chain optimization is the most common pattern in these deployments: 2.

§ 5

Cloud providers named

Microsoft is named in 7 of these deployments.

  1. Microsoft100% of these
    7
§ 6

Industries

Coca-Cola deployments span 3 industries.

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