What challenges did Wesfarmers face before AI implementation?

Scale AI from pilots to broader secure deployments across multiple retail divisions. Improve employee productivity, customer experience, and operational efficiency across core business functions.

Source

MicrosoftProductionEvidence: Medium50/100

Wesfarmers expands Microsoft AI adoption with Azure OpenAI, M365 Copilot, and Copilot Studio (agentic commerce & productivity)

Use case typeEmployee productivityUpdated Feb 12, 2026

Wesfarmers and Microsoft announced a multi-year strategic partnership to expand AI adoption across Wesfarmers’ retail businesses in Australia and New Zealand. The initiative uses Microsoft Cloud, Azure OpenAI, Microsoft 365 Copilot, and Microsoft Copilot Studio to support team productivity, customer experience, agentic commerce, supply chain optimization, and workflow automation across divisions including Bunnings, Kmart Group, Blackwoods, and Priceline.

Organization: Wesfarmers
Industry: Retail
Location: Australia
Published: February 2026

Reported outcomes

+100%

Copilot footprint growthSustainability & resources

Strategic outcomes

Customer experience & trustImproved team member productivityCustomer experience & trustImproved customer experienceCost efficiencyReduced operational complexity and cost

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Copilot footprint growth: 100% increase

Microsoft NewsFeb 12, 2026Press releaseInferred claimMedium evidence strength

aims to more than double its Microsoft 365 Copilot footprint

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Wesfarmers
Provider: Microsoft
Maturity: Production
Linked source: Microsoft News

Improve employee productivity, customer experience, and operational efficiency across core business functions

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Employee productivity
2Supply chain optimization
3Conversational assistants

Scale AI from pilots to broader secure deployments across multiple retail divisions.
Improve employee productivity, customer experience, and operational efficiency across core business functions.

Expand Microsoft AI adoption across Bunnings, Kmart Group, Blackwoods, and Priceline.
Use AI-powered agents for knowledge access, supply chain optimization, forecasting, inventory management, product availability, and workflow automation.
Roll out Copilot licenses and training, plus an AI-powered team member assistant for store teams.

Technologies

Microsoft Cloud Azure OpenAI Microsoft 365 Copilot Copilot Studio

The article says Wesfarmers already saw tangible time savings in 2025 through Copilot use.
Wesfarmers aims to more than double its Microsoft 365 Copilot footprint.
The partnership is intended to support team member productivity, customer experience, and long-term value creation.

Architecture

Wesfarmers will expand use of Microsoft Cloud technologies including Azure OpenAI, Microsoft 365 Copilot, and Microsoft Copilot Studio, supported by Microsoft engineering expertise, enterprise deployment frameworks, and governance models. The program includes AI-powered agents embedded in Microsoft's ecosystem, an AI-powered team member assistant for Bunnings store teams, and deployments across multiple Wesfarmers divisions.

Sources & evidence1

Evidence: Medium50/100Evidence strength